New StreetWires^® Copper-Coated Aluminum Alloy Wire Creates Affordable Options For Mobile Electronics Enthusiasts

Innovative Product is Less Expensive Than Pure Copper Strand, With Minimal

Performance Penalty; Well-Suited for Any Kind of Electrical Power Delivery

Las Vegas Convention Center/North Hall, Booth 2401 - (January 7, 2008) - StreetWires^®, the inventor of premium power distribution products for vehicular use, today announced it has begun shipping its new Copper-Coated Aluminum Alloy (CCA) line of wire, an affordable, yet high-quality power distribution option for any kind of mobile electronics installation. CCA wire is only slightly less conductive than pure copper, yet it can bridge the budget gap on expensive installs of aftermarket electronics-a major plus for many vehicle owners.

"For maximum electrical conductivity, nothing beats pure copper. But with the price of copper rising, many wire manufacturers are shaving costs by under-gauging their wire-deceasing the strand count and making up the difference by increasing the thickness of the jacket," said John Ivey, Senior VP of Consumer Audio for the StreetWires brand. "This kind of cost-shaving is unacceptable. Our fully-gauged CCA product is more conductive than under-gauged wire, and less expensive than premium copper alternatives."

Copper-Coated Aluminum Alloy is 100% AWG (American Wire Gauge) compliant and weighs 65% less than pure copper wire. Not only does it maximize the electrical power distribution for the price, but also it ensures that the owner is getting the product they're paying for.

"CCA wire is an option that can solve the customer's budget concerns," said Ivey. "Say the person has used most of his or her funds on the speakers, subwoofers, and amplifiers. Now the customer must purchase the wire to connect all these components. CCA wire presents an attractive alternative. The person can either buy under-gauged wire that won't fully support the electrical components, or instead buy accurately gauged CCA wire as a compromise that can easily do the job."

StreetWires CCA wire is ideal for audio, multimedia electronics, communications equipment, lights and lighting accessories, GPS systems and much more. Its highly flexible Rope Lay construction prevents kinking and offers more installation options. Even more, its strong, durable Poly Flex^® jacketing means StreetWires CCA wire can easily withstand heat, moisture, dirt and grime.

Available in 4, 8, or 1/0 gauge varieties, StreetWires CCA wire comes in spools as well as pre-packaged lengths of seven and twenty feet (jacket options include clear and translucent red).

StreetWires products are marketed through a network of authorized dealers located across the U.S. and internationally as well as on the World Wide Web. To learn more about the company's new CCA wire, or to find a dealer, log on to http://www.streetwires.com/.