PERIPHERAL ELECTRONICS® POWERS INTO 2008 WITH ADDITIONAL OEM INTEGRATION SOLUTIONS FOR OVER 13,000 APPLICATIONS

1/23/2008

In addition to the award-winning PXAMG Automotive Media Gateway, critical new resources like the 2008 Catalog, Merchandising Brochure and database-driven website help dealers stay competitive in today's challenging retail environment.

Las Vegas, NV, January 2008 - Peripheral Electronics®, AAMP of America's innovative OEM Integration division, announced today its 2008 lineup of comprehensive OEM Integration solutions for over 13,000 applications.

Behind the award-winning PXAMG Automotive Media Gateway, these additional products include iPod^TM adaptors, steering wheel control and radio replacement interfaces, audio interfacing and Add-an-Amp solutions, and Bluetooth® Car Kits.

In addition, critical new resources are available to help dealers stay competitive in today's challenging retail environment. The complete Peripheral Electronics Catalog provides the latest product information, while the 2008 Merchandising Brochure offers clear-cut strategies to increasing store profits. Dealers can also access the Peripheral Electronics database-driven website, updated daily with new application guides.

"We want to give our dealers the OEM technologies they need to increase their profits," said Ron Freeman, CEO of AAMP of America. "We also want to educate them on the importance of embracing these technologies, of understanding how important they are to their bottom line. For many of our dealers, their success will depend on how well they incorporate OEM Integration into their business."

"Our job is to help them become technology stores. With solutions for over 13,000 applications, and the support to keep these solutions up-to-date, we provide all the tools they need to bring the most advanced aftermarket electronics into today's sophisticated factory systems."

For more information, visit http://www.peripheralelectronics.com or call a Peripheral Electronics Sales Representative at 800-477-2267.

About AAMP of America:
AAMP of America is a global supplier of a broad spectrum of car and home audio video accessories, installation supplies and OEM integration solutions. AAMP of America brings many new technologies to the forefront including; convergence of personal audio devices into the automotive environment, integration of mobile video into OEM systems, and storefront point of purchase profit centers.

Peripheral Electronics can be found on the Web at www.peripheralelectronics.com.