BECKER LAUNCHES SLEEKEST, SLIMMEST SAT NAV YET

A slim and smart multimedia device that fits perfectly in a pocket or purse
Becker, the UK's No. 1 German car infotainment brand, today announced the European launch of its latest addition to their portable satellite navigation range, The Becker Traffic Assist 7927.

The Becker Traffic Assist 7927, released officially at the world-renowned IFA Show in Berlin, is Becker's slimmest model yet, measuring 104 x 82 x19mm with a stylish brushed aluminium finish framing a 3.5" touch screen display. The lightweight device features 37 European maps, navigation in 22 languages, touch screen operation system.

Key features include lane guidance, allowing the user optimum navigation through multi-lane roads or motorways, by alerting the driver of the exact road layout and the correct lane to exit from. To enhance the function of reliable travel companion, the Becker Traffic Assist 7927 has a start-of-the-art MP3 player, slideshow picture viewer, MPEG video playback and 4cm high performance speakers to provide the best in in-car entertainment.

Optional TMC live traffic updates alerts the driver to trouble spots, as well as recommending alternative routes where necessary. The display has more than one million points of interest and displays routes in a choice of 2D and 3D.

Becker Traffic Assist 7927 (with TMC): RRP £279. Becker Traffic Assist 7926 (without TMC) RRP £199. Visit http://www.mybecker.com for a list of distributors.

Press Contacts:
For further information regarding Becker and the products, please contact Lishai Oz or Richard Warner at IncrediBull Ideas on 020 7940 3800. Email Lishai.oz@incredibullideas.com or richard.warner@incredibullideas.com

Brief history of Becker

-1985 Becker Mexico Electronic, the first combined car radio and CD player. • 1987 Start of production of Becker Mexico Diversity, the first two-tuner radio.
-1990 Becker develops the 2-tuner RDS Diversity.
-1995 Becker Avus and the Becker Grand Prix CD receiver, the first car radios with fully digital sound processing.
-1996 Becker develops D2B Optical, an optical-waveguide-based in-car data transmission system - World launch.
-1997 The Becker TrafficStar, the world's first combined satellite navigation/radio/CD player is introduced.
-1998 Presentation of the MOST optical waveguide- the multimedia data highway of the future.
-1999 Navigation without borders in 18 European countries with the Becker Traffic Pro.
-2000 Traffic Message Channel (TMC*) by software update for the Becker Traffic Pro. Continuously broadcast, background traffic information is included in the route planning
-2001 Becker Online Pro: e-mail, WAP, SMS, telephone, MP3, CD, 2-RDS tuner, sat-nav. In-car communication for the future.
-2003 Becker Vision Pro - rear seat entertainment system for videos, DVDs, VCDs, MP3 files, CDs and video games in the car; Becker Monza - the first MP3/CD player with 2-RDS tuner
-2004 Becker Traffic Pro 7949 - first with Speech Dialogue System for navigation, MP3/CD player/CF card and 2-RDS tuner. Becker Traffic Pro 7945 with Bluetooth® wireless technology.
-2006 Becker Cascade Pro 7941 with OLED Vario-Colour display, Speech Dialogue System, CF card navigation, Bluetooth®, driver's logbook, Internet, MP3/CD player and iPod® support

About Harman/Becker Automotive Systems GmbH
Harman/Becker Automotive Systems GmbH is a subsidiary of Harman International Industries Inc. (Washington, D.C.). The Becker brand has established worldwide prestige with automotive companies and aftermarket customers for its technical innovations in the areas of car hi-fi, infotainment, vehicle navigation, telematics and integrated multimedia systems. Harman/Becker has also set milestones in the areas of video processing, digital TV tuner technology and `MOST' (Media Oriented Systems Transport), the standard for automotive multimedia solutions. State-of-the-art production processes ensure that the company maintains its position as the innovation leader in these markets.