Navigon Climbs into Number Four Position in US PND Market
Categories: Industry News GPS / Navigation Systems
NAVIGON claims market share of 11.5 percent in February 08;
NAVIGON 2100 unit becomes second overall best seller
CHICAGO, March 20, 2008 - NAVIGON Inc. has climbed into the number four position in the personal navigation category just six months after the company's maiden launch of personal navigation devices (PNDs) by earning a market share of 11.5 percent (unit volume shares) in February, according to The NPD Group's Retail Tracking Service. NPD also reported NAVIGON's feature-packed NAVIGON 2100 grabbed the number two slot as the best-selling portable GPS device among all units sold in February.
Two months after its debut, the NAVIGON 2100 broke into the ranks of the top ten best selling systems in December 2007, before climbing to the number two spot in February 2008. NAVIGON credits the NAVIGON 2100's momentum to the unit's compelling high-end features such as Reality ViewTM and text-to-speech, as well as its wallet-friendly MSRP of $249.
NAVIGON is weeks away from launching a follow-up to the NAVIGON 2100, the NAVIGON 2100 max, which features a wider, 4.3 inch screen, spoken driving directions via text-to-speech, DirectHelpTM to alert roadside assistance providers and NAVIGON's exclusive 3D Reality View to navigate complex interchanges. The NAVIGON 2100 max will sell for an MSRP of $299 and can be purchased with FreshMaps, a service accessory that provides up to 12 map updates in three years and is compatible across the company's product portfolio.
"NAVIGON provides more features that matter and we're finding this is really resonating with consumers," said Andreas Hecht, NAVIGON's president for the Americas. "Our portfolio exemplifies that we put the customer first and that we invest a great deal of thought and energy into making them happy they purchased a NAVIGON."
About NAVIGON
NAVIGON INC. is one of the world's leading providers of navigation products and software solutions. NAVIGON makes its own navigation brand consumer products and creates software solutions for OEM customers operating in personal navigation, wireless, and automotive sectors. Founded in 1991, NAVIGON employs more than 400 people in Europe, North America and Asia. For more information, visit http://www.navigon.com or www.experiencenavigon.com.
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