April 01, 2008

Alpine Electronics of America, Inc. announced that the "Rock the Dash^TM" music contest at http://www.RocktheDash.com would be extended for one additional month, starting today and ending April 30, 2008. In addition to the contest extension, the prize package also has increased to include awards for the top 15 artists, up from the top five acts, with a total value of $35,000.

The competition is intended to support awareness of emerging artists' music and invites up-and-coming musicians to participate with a chance to win a full Alpine in-vehicle sound system. Individual acts and bands from the U.S. and Canada may upload up to five original songs to the "Rock the Dash" site. There are currently more than 400 artists and 1,200 songs in the running. The artists are encouraged to have friends and fans check out their music and to vote for their favorite songs. Fans will continue to be able to vote for one track per artist, per day. The top-ranked talent at the end of the contest will be awarded a complete car stereo system for its member/s.

Due to voting irregularities, the voting count was reset to zero for all participants on April 1. All previously registered contestants will continue to be eligible, along with any newly registered bands, until the closing date.

Contest Prizes One grand prize "Rock the Dash System" will be awarded to the winning artist. If a band is a grand-prize winner, each band member (up to five) will receive a system. The 1,600-watt system consists of:
(1) iDA-X100 in-dash iPod® Digital Media Receiver
(1) SPR-13S 5.25-inch component 2-way speaker
(1) SPR-17S 6.5-inch coaxial 2-way speaker
(1) PDX-4.150 4/3/2 channel Power Density Digital Amplifier
(1) PDX-1.1000 mono Power Density Digital Amplifier
(2) SWR-1042D 10-inch subwoofer
Alpine also will award runner-up prizes for artists finishing in places 2 - 15. Winners with a final ranking of 2 - 5 will receive an iDA-X100 Digital Media Receiver (SRI $400). Places 6 - 10 will receive an iDA-X200 Digital Media Receiver (SRI $300). Places 11 - 15 will win an Alpine eX-10 Advanced iPod Controller with Bluetooth® (SRI $230). If any of the runner-up prize winners are a band, each band member (up to five) will receive the product designated for their winning bracket.

For revised official rules visit: www.rockthedash.com. Alpine will declare the winners on May 7, 2008.

Alpine Media Contacts:
Jennifer Cody | Connie Sung
WONGDOODY Communications
(310) 280-7800 | (310) 280-7963
jennifer.cody@wongdoody.com
connie.sung@wongdoody.com