OXNARD, Calif., (January 2008) - Scosche Industries, an innovator of mobile electronic products and accessories for the aftermarket, announces its new BlueFusion OEM (original equipment manufacturer) integration interfaces. The next generation of OEM interfaces, Scosche's BlueFusion enables Bluetooth hands-free and streaming audio directly on a factory radio.

"Scosche is proud to bring the future of OEM integration to fruition with our BlueFusion interfaces," said Kas Alves, vice president, sales and marketing, Scosche Industries. "Along with our stereo replacement and iPod interfaces, Scosche's research and design team has developed a new standard of interfaces with BlueFusion. Offering consumers the hands-free and wireless capabilities they desire, BlueFusion will lead the market with innovative features."

An innovator of automotive aftermarket Bluetooth accessories, Scosche introduced Bluetooth to the aftermarket community with its BlueLife line of products. Specifically designed for name branded aftermarket head units, Scosche revolutionized the industry with its Bluetooth products. Scosche is also an industry leader of OEM integration interfaces. Combining Scosche's successful Bluetooth and OEM integration technologies, it developed BlueFusion to flawlessly add Bluetooth capabilities to a factory head unit while maintaining factory features.

BlueFusion is designed to interface Bluetooth hands-free and streaming audio (A2DP) to a consumer's factory radio. Seamlessly integrating into the factory stereo, Scosche's BlueFusion offers advanced capabilities such as caller ID displayed on a factory screen with easy "answer" and "end call" buttons located on the steering wheel controls or assigned buttons at a factory radio. Whether listening to a CD or just tuned into a radio station, Scosche's smart interface will switch itself to the correct source to view the caller ID. The interface menu enables users to check missed calls, dialed calls, and with select phones have full access to the phone book.

Users can listen to phone conversation through the vehicle's speakers with crystal clear sound. Scosche's built-in DSP chip ensures no background noise or echoes are heard during a conversation.

Additional BlueFusion features include:
• Caller ID on Headunit Display
• BlueTooth 2.0+EDR
• Hands-Free, A2DP
• DSP Echo & Noise Cancellation
• Phone Book Sync if phone has capability
• Phone Directory Scroll Look-up
• Audio Signal Plays thru OEM Audio System
• Audio Interrupt/Source Redirect
• Volume Up/Down - Cellphone and Streaming Audio
• Adjustable Cellphone Ringer Volume
• Phone Answer/Aang up
• Track Forward/Back
• Play/Pause
• Mute Microphone
• Hands-free Microphone

Scosche's BlueFusion is easily installed and can be done with a simple plug-and-play harness. Simply route the microphone where desired and use Scosche's installation instructions to connect the interface. Connect an iPod or MP3 player to Scosche BlueLife transmitter and users can stream audio directly to a factory radio connected to BlueFusion.

Initially, Scosche will offer BlueFusion interfaces for GM, Toyota and Honda vehicles and will expand its offering by the end of 2008. BlueFusion will be available at specialty retailers across the country. Stop by and visit Scosche Industries during CES 2008 and have an advanced look at BlueFusion and Scosche's award winning products and innovations at booth #1213 in the North Hall of the Las Vegas Convention Center. Scosche will be demonstrating BlueFusion in its booth in a 2007 Denali.

Visit www.scosche.com for a complete line of ground-breaking products.

About Scosche Industries
Scosche Industries, founded in 1980 by Roger and Scotia Alves, is a leading manufacturer of high quality car audio installation accessories and products. Scosche recently introduced its BlueLife line of Bluetooth interfaces allowing users to wirelessly transmit music from an iPod or MP3 player in the vehicle or home. The publisher of the Auto Sound Encyclopedia, Scosche Industries manufactures and markets four distinct lines of product. These brands include Scosche®, EFX®, Accumat® and SoundKase®. With a dealer network of over 2,000, numerous O.E.M. products, and 52 patents, Scosche Industries is a proven leader in the automotive aftermarket business. For more information visit our website at www. scosche.com.