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Cobra; New Radar Detector Keeps Drivers in the Safety Zone

First Radar Detector with Speed and Red Light Camera Location Alerts in United States--Cobra's XRS R9G--Arrives in Stores This Month

CHICAGO (September 18, 2007) - Drivers will no longer be caught off guard at dangerous intersections thanks to the in-store arrival of Cobra Electronics' (NASDAQ: COBR) wireless remote controlled radar/laser detector with speed and red light camera location alerts. The virtually undetectable XRS R9G is the first radar detector to be paired with a GPS locator in the United States. The XRS R9G consists of a main detector, a wireless remote control display unit and a GPS locator.

The GPS locator includes a speed and red light camera location database with updates available through www.cobra.com. Because speed and red light cameras are most often installed in high risk areas, Cobra's R9G warns drivers to slow down and stay alert when approaching dangerous intersections or strips of highways. Another layer of this technology currently in development includes alerts for high accident zones, known as "black spots," as well as school and construction zones.

"Across the country, the number of speed and red light cameras is growing exponentially," said

Tony Mirabelli, senior vice president of marketing and sales at Cobra Electronics. "Our camera detection capabilities in Europe, through Performance Products Limited, combined with our domestic expertise in radar detection and GPS make us the most qualified to bring this new innovation to the United States. Now drivers can stay alert no matter where they travel."

The R9G's unique design makes the device virtually undetectable-helping to deter theft-while its Super-Xtreme Range Superheterodyne® (S-XRSTM) Maximum Performance 12 BandTM Technology with LaserEye® ensures detection of the fastest radar and laser guns, including POP Mode.

In order to maintain the R9G's discreet appearance, both the GPS locator and the main radar/laser detector unit mount behind the rearview mirror at the top of the windshield. This placement not only reduces the unit's visibility from outside the car, it also improves its detection range. All of the components are installed inside the vehicle, protecting it from the elements and heat of the engine.

The lithium-ion rechargeable battery pack allows the pocket-sized remote to operate up to 40 hours and includes a two-hour quick-charge option. The product's design also makes it possible to customize mounting locations and easily remove it from the car, further deterring theft.

Cobra's new XRS IntelliLinkTM remote controlled detectors provide "under the radar" detection at "on the radar" prices. The XRS R9G, including a GPS locator with speed and red light camera database, has an MSRP of $449.95. Cobra also offers the high-performance product without the GPS locator, the XRS R7, which has an MSRP of $349.95. The products are now available nationally at major retailers and installers.

In addition, Cobra Electronics provides its proprietary speed and red light camera database and alerts in its U.S. line of 2007 mobile navigation products. The company also offers speed camera detection in its European mobile navigation products through Performance Products Limited.

About Cobra Electronics

Cobra Electronics is a leading global designer and marketer of navigation and communication products with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS two-way radio, radar detector and citizens band industries, Cobra identified new growth opportunities and has aggressively expanded into the mobile navigation and marine markets over the past few years. Cobra's acquisition of Performance Products Limited ("PPL"), a designer and marketer of award-winning GPS locators for speed camera detection, personal navigation devices and vehicle entertainment and security systems, vastly expands the company's reach in the U.K. and Europe. The acquisition also provides access to PPL's downloadable database of speed camera locations and other intellectual property.

The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. More information regarding Cobra is available at www.cobra.com. More information on PPL and its products is located at www.snooperuk.com.

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