Metra Electronics Now Worldwide Distributor of Bassforms!
Categories: Industry News Car Audio Accessories
Holly Hill, FL, May 7, 2008 - Metra Electronics was recently appointed the worldwide distributor for Bassforms custom-fitted 100% fiberglass enclosures. With warehouse facilities in California, Texas, New Jersey, and Florida, Metra Electronics will oversee all of Bassforms' U.S. and International distribution.
Bill Lauer, Metra's Vice President of New Product Development and Mass Merchants, characterized Bassforms as niche. "We are proud to have the opportunity to distribute Bassforms in the U.S. and throughout the world," said Lauer. "We received a very positive reaction to our new brand. Our dealers are excited to hear that Bassforms' new painted hand-crafted fiberglass enclosures are available through Metra."
This business partnership is a boon for Bassforms, whose production of enclosures has increased dramatically over the past year. The multi-faceted electronics-engineering corporation specializes in fiberglass manufacturing, including complex projects involving today's leading car manufacturers such as Lamborghini, Ferrari, Maserati, Porsche, Rolls-Royce, Toyota, Honda, and GM. There are more than 200 designs to choose from, for models from BMW to Volkswagen, and all can be customized to any finish. "Our customers will now be able to receive and enjoy our products much faster, thanks to Metra's far-reaching distribution circuit," said President and CEO Nima Saati.
Distributors and dealers have already begun penning their Bassforms orders. The lightweight yet durable fiberglass design of Bassforms' enclosures has launched the company into a remarkable distribution plateau. Bassforms customer base can now be fully accommodated. "This is what we've been waiting for," Saati continued. "The 12 Volt industry is sure to benefit from what we've done here."
The company's new re-developed user-friendly website currently allows resellers to sell Bassforms enclosures directly from our website.
"Metra Distribution's reach is what will boost our business," says Saati. "We've already established ourselves as the industry-leader in custom fiberglass enclosures, so with Metra on board, everything is lined up accordingly."
Based in Holly Hill, FL, with offices in Long Beach, CA, Metra Electronics is a leader in the auto sound industry as parent company of such consumer and professional installation brands as Axxess, The Install Bay, Raptor, Silencer, and Tsunami, as well as the Ethereal brand of home/audio interconnects. To learn more about Bassforms line of custom fiberglass enclosures, please visit http://www.Bassforms.com or call Metra Electronics at (800) 221-0932.
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