Jaguar C-XF Concept Car AudioDream sound for a dream car. In the automotive industry, events don't get much bigger than the unveiling of a new Jaguar. Every gear change, every contour, every sight and every sound comes under relentless scrutiny. Hence the call from Jaguar to the engineers at Bowers & Wilkins.

What Jaguar needed was a car audio system that could match, in sophistication, quality and audacity, the design and engineering of the new C-XF concept car. It was a challenge we could not resist. Working closely with Jaguar, our engineers set out to create a system that would deliver sound as vividly and powerfully to passengers in back as to the person behind the wheel. It also needed to be configured flexibly to meet a range of entertainment demands, and to optimise sound-staging and coverage.

The final system reinvents established Bowers & Wilkins loudspeaker technologies and patented materials, and combines them with car audio concepts that have never been seen before. The C-XF isn't just the drive of a lifetime. It's sound you never thought you'd hear in a car.

Jaguar C-XF Audio Technology

It's one thing to master the art of delivering an impeccable sound experience at home. It's another to transfer that mastery to a moving, vibrating, compact shell with next to no room for drive units, let alone cabinets. But anyone who is familiar with Bowers & Wilkins will know how much we love a challenge. Our pursuit of one challenge in particular has driven all of our technological advances and design solutions. After 40 years, we are closer than anyone to creating the perfect loudspeaker; one that neither adds nor takes away from the original performance. Today, the world-leading innovations and expertise we've developed en route can be applied to a no-compromise in-car audio system. So, whatever's going on outside, inside you can enjoy the crystalline clarity and driving power of the very best speaker systems from Bowers & Wilkins. Sound that will make you feel at home, wherever you are. Our debut in-car sound system is a concept system designed for the awesome Jaguar concept car.