DIAMOND BAR, Calif. (August 14, 2008) - The Professional Restylers Organization (PRO), a council of the Specialty Equipment Market Association (SEMA), offers a new business manual to deliver innovative and practical solutions to improve restyling businesses.

The PRO Business Development Guidebook: The Nuts and Bolts of Running a Successful Restyling Business provides chapter-by-chapter strategies for running a successful business, including developing a comprehensive business plan, understanding the basics of finance, tips for making quality and service the hallmarks of your business, and training skilled employees, among other advice. 

"The PRO Business Development Guidebook was created to serve as an expert reference manual to help restyling companies stay ahead of the competition in today's ever-changing marketplace," said Ellen McKoy, senior director of dealer relations, SEMA. "It provides step-by-step advice in excellent detail - such as guidelines for drafting business plans and templates for financial forecasting - so business owners can really use the information in their daily operations." 

Members of PRO and LTAA, the Light Truck Accessory Alliance, also a SEMA council, may purchase copies of the PRO Business Development Guidebook at the introductory price of $49.95. The nonmember price is $149.95. Additional business tools available from the PRO Council include the PRO Sales Training Manual: A Restyler's Guide to Selling Dealer-Direct, a manual for developing profit-generating accessory programs; Vehicle Accessorization: The Fast Track to Greater Profits, a sales training DVD and companion brochure; and the Owner Information Packet, a two-part glove box insert for consumers to store product warranties, accessory operating instructions and more.

For more information on any of these products, call SEMA at 909-396-0289, ext. 103, or visit www.sema.org/pro.

The Professional Restylers Organization (PRO), a SEMA council, is dedicated to representing the collective interests of all SEMA-member companies serving the restyling and accessory market, and to developing effective strategies for dealing with industry-specific issues.  Companies interested in joining SEMA and PRO can contact SEMA headquarters at members@sema.org.

Founded in 1963, the Specialty Equipment Market Association is a trade association dedicated to helping companies within the automotive specialty-equipment industry. It is the authoritative source for research, data, trends and market growth information for the $38.1 billion automotive specialty-equipment industry. Products in the market allow drivers to personalize and enhance their vehicle's appearance, performance, comfort, convenience, safety and fun.

Contact: Della Domingo
909-396-0289, ext. 130
dellad@sema.org
Yvonne Wang
909-396-0289, ext. 217
yvonnew@sema.org