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Navigon Announces New President For The Americas

Fastest-growing PND maker taps consumer electronics industry veteran Michael Roach to continue growth and market momentum in key markets


Chicago, Illinois, OCTOBER 13, 2008 - NAVIGON, one of the world's leading providers of navigation products and solutions, today announced the appointment of Michael Roach to the post of president for the Americas. Roach will lead North American operations, based in Chicago, of Germany-headquartered NAVIGON. He formerly served as director of U.S. sales for LG Electronics, where for three years he helped grow the LG brand, widen distribution and increase retail sales.

Roach brings extensive consumer electronics and retail experience to NAVIGON, which launched its first consumer brand PND products in 2007 and continues to introduce game-changing product innovations with its 2008 product lineup. Prior to LG Electronics, Roach served as director of U.S. consumer sales at ViewSonic Americas for three years and in various marketing and sales roles at Sony Corporation of America for 13 years.

In his role as president for the Americas, Roach will report directly to Egon Minar, chief sales officer at NAVIGON AG (Germany).

"Michael helped grow LG Electronics to a tier-one brand, forging strong relationships with new and existing accounts and expanding the company's consumer footprint," said Minar. "We are excited that he's chosen to join NAVIGON Inc. and lead a team that is focused on taking NAVIGON to the next level of consumer sales success."

Roach joins NAVIGON as the company is poised to launch its new 2008 Fall Product Line. NAVIGON put itself on the PND map in 2007 with bold and innovative features including Free Real-Time Traffic Updates for Life, Reality ViewTM, and Lane Assistant. Its new 2008 product line enhances these features and offers new, exclusive and innovative features such as Landmark View 3D, Voice Destination Entry and more.

"Even before joining NAVIGON, I had been impressed by how the company was shaking up the PND category, with innovative features and new business models," said Roach. "Consumer GPS is one of the fastest-growing categories in consumer electronics and, though a relative newcomer, NAVIGON has already made serious inroads. I am thrilled to be part of the company's drive to grow the brand and the business and use my experience to continue the momentum NAVIGON has in the marketplace."

About NAVIGON

NAVIGON INC. is one of the world's leading providers of navigation products and software solutions. NAVIGON makes its own navigation brand consumer products and creates software solutions for OEM customers operating in personal navigation, wireless, and automotive sectors. Founded in 1991, NAVIGON employs more than 400 people in Europe, North America and Asia. For more information, visit http://www.navigon.com/ or http://www.experiencenavigon.com/.

Media Contacts

Peg Herbst
Director, Marketing Communications
NAVIGON
Telephone: +1 312 268 1507
E-mail: peg.herbst@navigon.com

Todd Witkemper
Edelman for NAVIGON
Telephone: +1 312 233 1369
E-mail: todd.witkemper@edelman.com

Tags : Navigon

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