Company Supports Retail Partners Nationwide by Building Consumer Awareness

New York, NY - November 10, 2008 - Zoombak (http://www.zoombak.com/) today announced the launch of a nationwide television advertising campaign to build brand awareness and educate consumers on the valuable benefits of its Personal GPS Locators.  The campaign, titled "Imagine", demonstrates the broad range of product uses for Zoombak Locators, including keeping track of teen drivers, recovering stolen vehicles, and finding lost pets.  The campaign's strong emotional appeal highlights the peace-of-mind that consumers gain by knowing the location of what matters most. 

"As the industry leader, it is up to Zoombak to begin building awareness of the Personal GPS Locator category," said Simon Buckingham, CEO of Zoombak.  "A nationwide, multi-million dollar television campaign was deemed the most effective and efficient way to achieve consumer awareness and provide retail support."

The "Imagine" campaign creative concept was created by Gotham Inc. (http://www.gothaminc.com/) and directed by Sam Crawford of Zoo Films, a director known for his work with Sports Illustrated, Capital One and the Atlanta Hawks. Media strategy and buying services were provided by OMD (http://www.omd.com/).

Zoombak gives consumers the ability to stay connected to everything important to them.  Using Zoombak's interactive Web site and newly enhanced mapping capabilities, customers can set up custom safety zones around virtually any location including homes, parks, malls and schools. When the device crosses one of the virtual boundaries, a text message or e-mail alert promptly notifies customers of the location of the device. Customers can also pinpoint their Zoombak's location at any time on-demand from both their mobile phone and zoombak.com.

With its easy to use interface and low price point, Zoombak is the first product of its kind designed for mass market retail distribution.  Zoombak is the only Personal GPS Locator now available nationwide at leading consumer electronics, automotive and pet specialty retailers including RadioShack, Target, Pep Boys, PetSmart, Al & Ed's Autosound, Brookstone, Cabela's, Crutchfield, Hammacher Schlemmer, J&R Music World, Micro Center, Nebraska Furniture Mart (a Berkshire Hathaway company), Sports Chalet, Amazon.com, BestBuy.com, CircuitCity.com, and Walmart.com.

About Zoombak
Zoombak LLC, develops leading edge solutions that keep consumers connected to the things that really matter. The company is led by a team of veteran executives with extensive wireless, sales and marketing, business development and operational expertise working together to put safety on the map. With offices in the United States and England, Zoombak is a privately held subsidiary of Liberty Media. Liberty Media Corporation owns interests in a broad range of electronic retailing, media, communications and entertainment businesses. For more information, please see http://www.zoombak.com// or http://www.zoombak.com/www.libertymedia.com.

About the Agencies
Gotham (http://www.gothaminc.com/), one of New York City's leading integrated communications agencies, offers strategic and creative development along with campaign management aimed at building brands and driving business. Smaller by design, and hands-on by choice, Gotham has a 15-year history of fighting the bureaucracy of big agencies and a reputation for street smarts and straight talk.

OMD (http://www.omd.com/) OMD Worldwide is one of the largest and most innovative media communications specialists in the world, with more than 140 offices in 80 countries. Named Most Creative Agency in the World by The Gunn Report for Media in 2007, OMD also had the distinction of being named Media Agency of the Year and winning a Gold Lion and two Bronze Lions at the 2007 Cannes International Advertising Festival. The agency network is a unit of Omnicom Group Inc.

Zoombak Press Contact:
Jennifer Kramer
SS | PR
609 750 9113
jkramer@sspr.com