OPTIMA Batteries receives Global Media Award for new product submission at the 2008 SEMA show

November 12, 2008 (MILWAUKEE, Wis.) – OPTIMA® Batteries took home a SEMA Global Media Award for introducing one of the best new products at this year’s show in Las Vegas. OPTIMA was selected to receive this award by a panel of international media judges based on its latest addition to the RedTop® line – the group 78.

The voting panel, consisting of 48 judges from 23 countries, was on hand to select the award winners. These judges reviewed more than 2,000 new style and performance products that were introduced at this year’s show. From these, the journalists selected 10 products each that would be of most interest to their publications’ readers and most likely to succeed commercially in their respective countries. Cam Douglass, director of product development for OPTIMA Batteries, and Ron Rizzo, Ph.D., director of AGM applications and sales engineering for OPTIMA Batteries, were present to accept the award.

Since 2004, the SEMA Global Media Awards Program has been a staple of the SEMA show – the premier automotive accessories trade event in the world. It involves bringing journalists from throughout the world to the SEMA show, with the purpose of identifying and discovering what new
products are likely to succeed in their home countries. The participating media represent some of the industry’s top magazines, and the editors are among the most respected in the world. Given the knowledge and expertise about the automotive markets in their countries, there is a high probability that the products they identified truly will resonate with consumers in their respective markets.

About OPTIMA:
OPTIMA Batteries are manufactured by Johnson Controls, Inc. Johnson Controls (NYSE: JCI - News) is the global leader that brings ingenuity to the places where people live, work and travel. By integrating technologies, products and services, we create smart environments that redefine the relationships between people and their surroundings. Our team of 140,000 employees creates a more comfortable, safe and sustainable world through our products and services for more than 200 million vehicles, 12 million homes and one million commercial buildings. Our commitment to sustainability drives our environmental stewardship, good corporate citizenship in our workplaces and communities, and the products and services we provide to customers. For additional information, please visit http://www.johnsoncontrols.com.