Monroe, CT - For the first time, Victorinox Swiss Army (VSA) will be participating in the International Consumer Electronics Show (CES) to be held on January 8 - 11 in Las Vegas, Nevada.  The brand's participation in the world's largest consumer technology tradeshow marks VSA's entrance into the electronics marketplace, at which time the brand will unveil an innovative addition to its iconic Swiss Army Knife line. 

"We are very excited to be participating in this prestigious show," Victorinox Swiss Army President, Rick Taggart, stated. "As a brand with a long history of ingenuity in design, we look forward to bringing this same philosophy to the electronics market in 2009."

In 2009, the company celebrates 125 years of steadfast adherence to the principles of the company's Founder. The world in which we do business today would be unrecognizable to Karl Elsener, but the ingenuity, precision and unwavering devotion to quality that drive the various product lines would be entirely familiar to him. The brand thrives, as it always has, through the application of elegant design to the everyday needs of generations. As those needs evolve, VSA innovates to meet them, while steadily nurturing the spirit of the Original Swiss Army Knife.

CES is produced by the Consumer Electronics Association (CEA), the preeminent trade association promoting growth in the consumer technology industry. CEA represents more than 2,200 corporate members involved in the design, development, manufacturing, distribution and integration of consumer electronics products. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

2009 marks the 125^th anniversary of Victorinox Swiss Army, Your Companion for Life.  Victorinox Swiss Army, Inc., a wholly owned subsidiary of Victorinox, A.G., is the exclusive United States, Canadian and Caribbean marketer of VICTORINOX Swiss Army knives, forged cutlery, and LED lighting products; VICTORINOX SWISS ARMY timepieces, and R.H. FORSCHNER   BY VICTORINOX cutlery.  It sells apparel throughout the world under the VICTORINOX trademark and has flagship retail stores in New York, London and Tokyo.  Under license from Victorinox A.G., the Company sublicenses the VICTORINOX trademark and the famous Victorinox Cross and Shield to selected manufacturers and distributors of fine products including VICTORINOX TRAVEL GEAR.  The company Web site is located at http://www.swissarmy.com/.  Victorinox Swiss Army, Inc. is based in Monroe, CT.  "VICTORINOX", the famous Victorinox Cross and Shield, and "SWISS ARMY" are trademarks owned by Victorinox AG and its affiliates and are registered in many countries 

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