Joby launches its revolutionary Bluetooth headset in a new color

SAN FRANCISCO, CA - January 6, 2009 - Joby, Inc. is pleased to announce that its high performance Zivio Boom^TM wireless headset is now available in Marina Blue, a tranquil cool hue, in addition to its original Mission Black. Lauded for its exceptional sound quality and sleek design, the Zivio Boom is more gorgeous than ever. The limited edition Zivio Boom Marina Blue is available exclusively at www.myzivio.com.

Launched in August to great acclaim, the Zivio Boom wireless headset set a new standard for audio fidelity in the Bluetooth® category. The only headset to feature a retractable, flexible microphone boom, the Zivio Boom provides crisp, clear natural sound, even in noisy and windy environments. Engineered for exceptional comfort, the Zivio Boom comes with a set of interchangeable earpieces that attach to a pivoting ear bud, allowing you to completely customize your fit. The optional magnetic ear loop provides additional comfort and stability, and the memory-metal Nitinol boom can flex into the perfect shape to fit the curve of your face, ensuring optimal positioning of the microphone. Much more than a pretty face, the Zivio Boom impresses the inner geek with a whopping 10 hours of talk time and the latest version of Bluetooth connectivity. And with its fierce styling, the Zivio Boom will make you look as good as you sound.

To purchase your Zivio Boom Marina Blue wireless headset or find more information please visit the official website at www.myzivio.com.

ABOUT JOBY
Founded in 2005, Joby, Inc. has established itself as a leader in the design and development of
innovative products for the consumer market. Led by visionary leader and serial entrepreneur JoeBen Bevirt, Joby has continually broken boundaries to bring to market one-of-a-kind solutions to improve consumers' lives. The company's first product, the Gorillapod flexible tripod, redefined the way photographers capture the perfect shot. Joby's latest product, the Zivio Boom wireless headset, defies all expectations in the Bluetooth category. The only headset to feature a retractable, flexible microphone boom, the Zivio Boom provides unmatched audio fidelity in a compact, stylish package. With a best-in-class battery life and a completely customizable fit, the Zivio Boom is the perfect headset for the power user.

Joby, a member of 1% for the Planet, is a privately held company headquartered in San Francisco, California. For more information about Joby please visit www.joby.com.

MEDIA CONTACT:
Jenny Barchas
Jenny@joby.com
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