What is AT&T CruiseCast?

AT&T CruiseCast^SM is the Total In-Car Entertainment service that will enable families, commuters, and mobile professionals to watch a lineup of 22 satellite video channels anywhere in the U.S. AT&T CruiseCast utilizes a compact, low-profile antenna for use on cars, trucks and SUVs, and a breakthrough technology that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels.   

AT&T CruiseCast will have a robust 22 channel line-up that will include a variety of kids and family, documentary, music, comedy, news, and sports programming.  AT&T CruiseCast will deliver TV programming that family members of all ages enjoy at home, which will include Disney Channel, Disney XD, Discovery Kids, Animal Planet, Nickelodeon, Cartoon Network Mobile, USA, COMEDY CENTRAL, MSNBC, CNN Mobile Live and CNBC. Twenty satellite radio music channels will also be available at the launch in Spring 2009.

How does AT&T CruiseCast work?

AT&T CruiseCast is made consumer-friendly by the unique scaling down of satellite technology into the small pod-like antenna that affixes to the roof of vehicles. The antenna is secured to a roof-rack on sedans, SUVs and mini-vans and via a magnetic mount on all other vehicles. It is paired with a receiver that is mounted in the vehicle and provides all video and audio connections to the appropriate vehicle systems, such as Rear Seat Entertainment, Vehicle Audio System etc.

AT&T CruiseCast is the first service that uses video-buffering technology to minimize loss of programming when a vehicle loses line of sight with the satellite while driving alongside a tall building or under a tunnel.

Where can someone purchase AT&T CruiseCast and what is the price?

AT&T CruiseCast Service will be sold through auto dealerships and other automotive product vendors where buyers can have the compact antennas and receivers installed to link into rear-seat entertainment systems.

AT&T CruiseCast is still working to finalize its initial channel line-up and the monthly cost will be announced at that time.  It is anticipated that the monthly subscription fee will be $28.00.  The price of the equipment for the vehicle (antenna and receiver) may vary by dealer but the MSRP is $1,299.

Who is behind AT&T CruiseCast ?

The groundbreaking service was developed in collaboration between RaySat^TM, Inc. a leading manufacturer and supplier for the mass market for cost-effective, low-profile satellite antennas that enable communication on the move, and AT&T, the world's premier telecommunications company. RaySat Broadcasting Corporation, a privately held U.S. company, is working with AT&T to introduce the new product to the marketplace. 

RaySat Broadcasting Corporation is headquartered in Dallas, TX. The company capitalizes on pioneering technology that has enabled the creation of a small compact antenna for use on cars, trucks and SUV's that also provides continual coverage on-the-go thanks to an advancement that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels. RaySat Broadcasting Corporation is an affiliate of Vienna, VA-based global satellite-antenna innovator RaySat^TM, Inc., a leading manufacturer and supplier for the mass market of cost-effective, low-profile satellite antennas that enable communication on the move.

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.motodash.com/Documents%20and%20Settings/Jackie/Local%20Settings/Local%20Settings/Temporary%20Internet%20Files/Local%20Settings/Temporary%20Internet%20Files/Local%20Settings/Local%20Settings/Temporary%20Internet%20Files/Local%20Settings/Local%20Settings/Local%20Settings/Local%20Settings/Temporary%20Internet%20Files/OLK45/www.att.com.

Why is AT&T CruiseCast Unique?

To date, some mobile TV products have had capacity for only three channels. Others also have problems maintaining the continuity of the signal, losing the programming whenever they are out of sight of the satellite. Lastly, current in-motion antennas working on a regular satellite TV service are huge, weigh up to 50 pounds and are unsightly.

AT&T CruiseCast solves all of those problems. The service has unlimited channel capacity and will launch with 22 TV channels, and 20 satellite radio channels. It has addressed the signal loss problem with its breakthrough buffering technology that maintains the connection while going through tunnels, under bridges and around tall buildings. Lastly, highly advanced technology usually found in larger satellite dishes has been scaled down to a very compact low-profile antenna that is easy to install and not particularly noticeable. The dimensions are 11.3 L X 10.3 W X 4.3 H and the antenna weighs three pounds.

Who is likely to buy AT&T CruiseCast?

Families, Commuters/Car Poolers, Mobile Professionals, RV Owners, Truck Owner/Operators, Tailgaters

Method to Subscribe to AT&T CruiseCast?

Visit http://www.cruisecast.com/ and click the "Sign Up" link.  The subscriber will be led through a series of sign-up steps such as entering personal information, payment method, and be able to select programming features.  (Alternatively, customers may call 800-CRUISE1.) Once there is both a profile on record, and the installer has completed the installation of the equipment, the service will get activated over the air.

When will AT&T CruiseCast be available?

Spring 2009.

How do I get more information about AT&T CruiseCast?

Visit http://www.cruisecast.com/ or contact us at 1-800-561-9280

For interviews and other information, journalists should contact Jim Llewellyn at

mailto:sue.huss@comunicano.com or +1 323 810 7685.