San Francisco, CTIA Wireless I.T. & Entertainment 2008 - September 9, 2008 - Tele Atlas, a leading global provider of digital maps and dynamic content for location-based services (LBS), is teaming up with wireless and navigation industry partners to demonstrate a range of innovative technology. Additionally, Darren Koenig, director of wireless, Internet and telecom markets for Tele Atlas, has been selected to speak at CTIA Wireless I.T. & Entertainment 2008 at 2 p.m., Thursday, Sept. 11, 2008.

Koenig will join a panel of LBS experts for a session titled, "Consumers, Mobile Devices, and LBS: Defining the Marketing Zen Moment." The panel will engage discussion about mobile advertising and the crucial component of location awareness as the use of mobile phones creates the ability to engage consumers and reach them at the time - and place - of action. A podcast of Koenig discussing the topic is available at: http://staging.porternovelli.com/teleatlas/digitallibrary/TACT_Darren_Koenig_Podcast.mp3

At CTIA Wireless I.T. & Entertainment in Booth #717, Tele Atlas and leading industry partners, including Autodesk, Dash Navigation, Dial Directions, TeleNav and Wayfinder, will exhibit a range of LBS applications featuring Tele Atlas maps.

Furthering its commitment to foster innovation in expanding the utilization of digital mapping data, Tele Atlas also will announce the three finalists of the 2008 Tele Atlas LBS Innovators Series' Maps In Apps contest. Finalist developers will be available at the Tele Atlas booth, #717, to demonstrate these new applications. Additional information about the finalist applications, Tele Atlas, its role in the wireless market and its continuing dedication to advancements in digital mapping technology will be available on Wednesday, September 10 at http://www.teleatlaspresskit.com.

Demonstrating emphasis on empowering the ever-growing mobile population with location information, Tele Atlas will showcase the following technologies and programs at CTIA as well:

• Traffic Products: Traffic information is quickly becoming a "must have" digital map feature, encouraging daily use of navigation systems, portals and other traffic-influenced applications. As users travel on familiar and unfamiliar routes, historical and real-time traffic information enables them to save time by selecting the least congested route and increase their travel-time accuracy. Tele Atlas will demonstrate how powerful, accurate traffic information can enhance navigation applications and devices.

• Tele Atlas® 3D City Maps: Highly detailed Tele Atlas 3D City Maps, landmarks and elevation models add recognizable building and landscape representations that enhance end users' navigation experiences and are designed for use in navigation systems and location-based applications. Detailed information about Tele Atlas 3D City maps and examples of the newest mapped landmarks can be viewed at the press kit link listed above.

• Tele Atlas DeveloperLink^SM: Designed to provide Internet, mobile and other next-generation application developers access to technology, business tools and services that can help reduce their time to market and increase their potential for success, Tele Atlas DeveloperLink provides the business and technical expertise developers require to build and market navigation and location-based solutions. To learn more about DeveloperLink, visit http://developerlink.teleatlas.com/

• Tele Atlas Urban Maps: Designed to help LBS developers meet pedestrian-specific challenges for users of mobile devices, Tele Atlas Urban Maps help enable solutions with premier out-of-car content to orient pedestrians in city centers whether they are at home or abroad. 

• Mobile Mapping Technology: Through roof-mounted 360 degree cameras and laser sensors, Tele Atlas' fleet of innovative Mobile Mapping Vans quickly and efficiently capture information about a road including lane counts, speed limits and other data, giving Tele Atlas the information it requires to regularly update its maps. Visit the Tele Atlas booth at CTIA to see one of the vans used to collect images of streets, storefronts, road signs and complex intersections incorporated in maps to help users more easily find locations.

About Tele Atlas
Tele Atlas delivers the digital maps and dynamic content that power many of the world's most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, Tele Atlas offers map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and has approximately 2,000 full-time staff and contract cartographers at offices in 24 countries. Today, Tele Atlas maps are developed with the insight of a community of millions of GPS system users worldwide, who are adding to the company's unmatched network of sources to track and validate changes in real time, and deliver the best digital maps and dynamic content. For more information, visit http://www.teleatlas.com. Tele Atlas is a subsidiary of TomTom N.V.

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Tele Atlas and the Tele Atlas logo are registered trademarks of Tele Atlas. All other trademarks are property of their respective owners.

PRESS CONTACTS:

Abbey O'Neal
Porter Novelli for Tele Atlas
+1-617-879-8259
abbey.o'neal@porternovelli.com