LAS VEGAS --(Business Wire)-- Jan 08, 2009 Pioneer Electronics (USA) Inc. today launched its next generation TS-A series speakers featuring the highly touted basalt rock speaker technology. Inherited from last year's high performance TS-D line of speakers, the basalt rock composite in its speaker cones make them extremely light and rigid, a combination necessary for increased output in lower bass frequencies. The basalt enhanced cones are matched with a soft dome midrange placed in a wave guide, resulting in an open and smooth sound output that delivers an incredible sound quality experience like being at a live music performance.

"We received such great reviews on the basalt rock technology introduced last year that Pioneer wanted to integrate that popular technology into our new line of TS-A speakers," said Larry Rougas, vice president of marketing and product planning for the mobile business group of Pioneer Electronics (USA) Inc. "Consumers will hear the difference in these speakers, which deliver clearer sound with more punch and impact. Best of all, they're all at a price point everyone can afford."

The new TS-A speaker models are available in 6" x 9" and 6½" sizes in both Pioneer and Premier brands, including features such as:

• Carbon Graphite IMPP Interlaced Aramid / Basalt Fiber Cone - Basalt rock is melted and spun into long basalt fibers and mixed in with carbon graphite and aramid composites. This high-tech cone process increases rigidity without adding weight, resulting in deep bass response. The new cone provides the "open & smooth" sound quality found in the TS-D speakers, with the strength and durability needed for the harsh mobile environment.
• Soft Dome Midrange - Found on seven models, the soft dome midrange is placed in a specially designed wave guide that further improves high frequency response and controlled dispersion, resulting in a more realistic and natural sounding speaker. Three other models feature a lightweight paper cone midrange that delivers increased impact.

The new Pioneer and Premier TS-A speakers start at a suggested price of $80.

Pioneer's Mobile Business Group is known for offering the kind of in-car products that make driving more enjoyable by offering high quality audio and video, advanced connectivity and ease-of-use. Its focus is on the development of new digital technologies including audio, video, navigation and satellite radio, while maintaining its strong heritage in products for car audio enthusiasts and sound competitors. The company markets its products under the Pioneer and Premier brand names. When purchased from an authorized dealer, consumers receive a limited warranty for one year with Pioneer products and two years for Premier products.

Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its U.S. Web address is http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.pioneerelectronics.com%2F&esheet=5865067&lan=en_US&anchor=www.pioneerelectronics.com&index=5. Its parent company, Pioneer Corporation, is a leader in optical disc technology and a preeminent manufacturer of high-performance audio, video and computer equipment for the home, car and business markets. The company focuses on four core business domains including Blu-ray Disc and DVD, display technologies, navigation and Digital Network Entertainment^TM.

PIONEER is a registered trademark of Pioneer Corporation.

PREMIER is a registered trademark of Pioneer Corporation.

CES Booth #9827

Pioneer Electronics (USA) Inc.
Jaed Arzadon, 310-952-2451
jaed.arzadon@pioneer-usa.com
or
Christy Cossman, 323-549-4321
ccossman@sabatinoday.com