SAN FRANCISCO, CA - January 8, 2009 - Aliph, the established market leader in noise eliminating Bluetooth® headsets, continues to receive recognition within the industry for both its scientific approach to improving the consumer mobile device experience and its commitment to design.  Since its launch, the Jawbone® has been the recipient of several awards including the CNET Editors' Choice Award, LAPTOP Magazine Editor's Choice Award, PC Magazine Editor's Choice Award and was included in TIME Magazine's list of ‘50 Best Inventions of the Year.'  These consumer publications praise the Jawbone for its earwear design and noise eliminating technology. 

Designed by renowned industrial designer Yves Béhar of fuseproject, the Jawbone looks and feels like an accessory along the lines of jewelry and eyewear.  The Jawbone is the only headset selected by the design community for inclusion in a permanent exhibit in some of the most prominent museums including SF MOMA, NY MOMA and the Centre Pompidou (featuring the original wired version of Jawbone).  

The Jawbone was also named as an International CES Innovations 2009 Design and Engineering Awards Honoree.  As a widely renowned consumer technology awards program that began in 1976, the prestigious Innovations Design and Engineering Awards recognize achievements in product design and engineering.  It is sponsored by CEA, the producer of the International CES, the world's largest consumer technology tradeshow, and endorsed by the Industrial Designers Society of America (IDSA), the voice of industrial design, committed to advancing the profession through education, information, community and advocacy.

Not All Noise is Created Equal: Real World Testing Standards

With the mobility of communications today, users have discovered that to effectively communicate they need headsets that do more than just duplicate the handset experience.  When selecting a headset, consumers are evaluating: speech intelligibility, audio quality received by the user, fit & comfort, design, phone compatibility and Noise Suppression. 

In recent months, the headset market has evolved with the introduction of products featuring Noise Suppression capabilities.  The performance of a headset is based on the level of audible background, clarity of voice to the other person, level of audible noise when speaking and the range of noise types and directions.  In addition to performance, the headset will be evaluated based on whether the consumer would be willing to wear the device - bringing style and fit into play.  Headset performance should be evaluated on everything that matters to a consumer in the actual environment where the product will be used - the real world.

Aliph has gone to great lengths to test its products in real-world scenarios so that it can deliver products that "just work in any environment" for consumers.  Aliph has even engaged third-party handset field-testing provider, Metrico Wireless, Inc., to conduct a benchmarking study to establish real-world standards against which the Bluetooth headset industry could be measured in the future. With these standards in place, reviews of competing Bluetooth headsets now have an industry-wide approach for testing.  The Metrico Wireless Inc. study and Aliph's own real-world testing have helped Aliph continue to innovate and deliver the best product to its consumers.

The Science & Beauty of Jawbone

Jawbone's best-in-class NoiseAssassinä technology literally feels your speech with its patented Voice Activity Sensor (VAS).  The Jawbone headset uses the VAS to distinguish the sound of your voice from ambient noise with incredible accuracy and then uses proprietary Digital Signal Processing (DSP) algorithms to subtract the noise so only the sound of your voice comes through on your call.

As evidenced by inclusion in multiple museum permanent exhibits, the Jawbone is intended to look more like a fashion accessory than a technology gadget.  Available now in five colors - Blah Blah Black, Silver Tongue, Goldy Lips, Babling Blue and Rambling Rosé - the Jawbone offers a premium aesthetic and ergonomic experience.

The Jawbone is sold at the Apple Store, AT&T, Best Buy Mobile, Radio Shack, Sprint, T-Mobile and Verizon Wireless stores nationwide, and at http://www.jawbone.com/ for $129.99.

About Aliph

Aliph makes personal technology comfortable, usable and beautiful. The company's flagship product, the award winning Jawbone Bluetooth headset with NoiseAssassin technology, set a new standard for mobile voice quality. Unmatched in the industry, Aliph's NoiseAssassin technology was originally perfected for DARPA for battlefield applications, eliminating background noise and delivering unparalleled call clarity in all environments. Since its launch in December 2006, the Jawbone headset has been widely recognized as the best Bluetooth headset in the marketplace.

The company was founded by Alexander Asseily and Hosain Rahman, who met as Stanford undergrads, sharing a belief that better user experiences around voice and device usability are critical to improving mobile communications.

Aliph is a privately-held company headquartered in San Francisco and is funded by Khosla Ventures and Sequoia Capital. For more information and a demo, go to http://www.jawbone.com/ or http://press.jawbone.com/.

Media Contact:

Becky Porter, OutCast Communications

Phone: (415) 392-8282

Email: aliphpress@outcastpr.com