Navigon Announces Rand McNally Travel Guides for its GPS Navigators
Categories: Industry News GPS / Navigation Systems
NAVIGON partnership with Rand McNally brings Scenic Routes and City Guides to GPS devices for the first time
LAS VEGAS and CHICAGO, January 7, 2009 -NAVIGON, the leading innovator in the navigation market, today announced a partnership with Rand McNally, the premier resource for travel planning, to supply Scenic Routes and City Guides for NAVIGON's line of personal navigation devices (PNDs). Adding to its array of unique features, NAVIGON is the first company in the GPS industry to partner with Rand McNally to provide this valuable information to consumers.
Rand McNally's Scenic Routes and City Guides provide comprehensive travel information to aide
NAVIGON device owners during the trip planning process and while they are on the road. Scenic
Routes provides more than 250 scenic routes and pre-planned trips with coverage in all 50 states
and Canada for travelers searching for routes featuring the most beautiful vistas and landscapes.
Rand McNally City Guides provide information on the best attractions and landmarks for more than
1400 US and Canadian cities. NAVIGON owners using the City Guides feature will have access to
overviews of cultural attractions, family friendly activities and historic landmarks.
"NAVIGON continues to expand and deepen its content pool with some of the most recognizable
and relevant players in the market," said Michael Roach, NAVIGON's president for the Americas.
"As the most respected company in the mapping, routing and geographic reference industry, Rand
McNally is a perfect partner to continue our tradition of bringing innovation to the GPS market and
delivering features that are relevant to the navigation experience."
As a leading innovator in the navigation industry, and the company that brought Reality ViewTM,
Free Real-Time Traffic Updates for Life and Panorama View 3D to the GPS market, NAVIGON is
again raising the bar by being the first manufacturer to provide Rand McNally scenic routes and
city guides to meet the navigation needs of GPS users.
"Rand McNally has long been counted on to deliver outstanding and relevant travel content. We
are passionate about enabling consumers to discover, map and navigate their world. We
appreciate working with industry innovators like NAVIGON who can bring relevant content to the
consumer where and when they need it" said Donna Koppensteiner, vice president for Rand
McNally.
The Rand McNally Scenic Routes and Rand McNally City Guides will be available in select NAVIGON devices and online at navigon.com in spring 2009 and retail for $19.99 each. The Rand McNally content can be activated through NAVIGON's free downloadable online software NAVIGON Fresh. NAVIGON Fresh allows users to manage, update and customize their navigation experience, it automatically synchronizes Personal Computers with NAVIGON GPS devices via a USB connection. New downloadable content on NAVIGON Fresh in spring 2009 will also include Red Light Cameras, a European Map, a North American Expansion Pack, 3-D Landmarks and Extended POI's.
Rand McNally Scenic Routes include:
- Best of the Road®. Rand McNally's famous series of scenic driving trips information on
- Weekend Getaways. Trips developed for quick getaways to all areas of the country.
- Scenic Tours. Driving tours, highlighting visually appealing roads and attractions in the US
- Regional Trips. In-depth tours of culturally distinct, geographically compact areas.
- Customizable Trips. Create the trips you want by deleting parts of the trip that don't fit
Rand McNally City Guides include:
- Detailed City Guides. Overviews of the most visited attractions, museums and landmarks,
- National Coverage. More than 1400 cities with coverage in all 50 US states and Canada.
- Point of Interest (POI) Search. Sort through the most important locations in a city using
- One Touch Routing. Immediately plot the route to any Rand McNally point of interest.
About NAVIGON
NAVIGON is the leading innovator in the navigation market providing navigation products and
software solutions. NAVIGON makes its own award-winning navigation brand consumer products
and creates software solutions for OEM customers operating in personal navigation, wireless, and
automotive sectors. Founded in 1991, NAVIGON is present in Europe, North America and Asia.
For more information, visit www.navigon.com.
About Rand McNally
From America's number-one-selling Road Atlas, The Thomas Guide®, FabMAP® and Goode's
World Atlas to StreetFinder® Wireless and IntelliRoute® trucking database, Rand McNally has
been an industry leader in the mapping, routing, geographic reference and trip-planning tool
marketplace for more than 150 years. For more information, please visit www.RandMcNally.com,
call 800-333-0136.
Media Contact
Todd Witkemper
Edelman for NAVIGON
Telephone: +1 312 233 1369
E-mail: todd.witkemper@edelman.com
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