World's Leading Independent App Store is Key Distribution Partner for Flash Lite Content for Mobile Phones; Key Sponsor of the Flash Lite Developer Challenge

BARCELONA, Spain--(BUSINESS WIRE)--At the GSMA Mobile World Congress today, GetJar, the world's leading independent app store, announced support for Adobe's new over-the-air mobile runtime solution that includes the Adobe Flash Lite^TM 3.1 Distributable Player. With an extensive developer community and over 22 million downloads a month, GetJar will be a major direct distributor for new games and applications that the developer community creates for the new Flash Lite runtime.

"We believe that mobile developers will embrace the new Flash Lite solution and that this will open the doors of creativity much the same way Flash did for the desktop PC," said Ilja Laurs, Founder and CEO of GetJar. "As the ‘app store for everyone,' GetJar is committed to offering the broadest range of content possible to consumers. We are proud to be a central part of Adobe's distribution strategy and believe there is a significant opportunity for Flash Lite to offer innovative new content to our global consumer base."

"Key industry distributors, like GetJar, will enable successful direct distribution of free applications created for our new mobile player," said Danny Winokur, senior director, Business Development, Flash Platform at Adobe. "Flash Lite Distributable Player offers a great opportunity for Flash developers to deliver content across many different markets."

Flash Lite Developer Challenge

GetJar will also be one of the key sponsor's of the Flash Lite Developer Challenge announced today. This international competition for the most compelling mobile content available will present winners $100,000 in cash prizes. As a key sponsor, GetJar will match the $100,000 (USD) prize total with $100,000 (USD) of marketing support for the contest winners, helping to fast track the winners' apps to market and providing premium placement on GetJar's network.

GetJar will actively promote the Developer Challenge to its 200,000 strong mobile app developer community through marketing on GetJar.com, mailings, blog and forum posts and CRM.

All essential contest information including how to enter, deadline, rules and guidelines can be found at http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.flashlitedeveloperchallenge.com&esheet=5896743&lan=en_US&anchor=www.flashlitedeveloperchallenge.com&index=1.

About GetJar

GetJar is the world's leading independent app store, where consumers can download apps for any phone. GetJar's developer community sees more than 22 million consumer downloads every month from among over 20,000 unique applications, from countries as diverse as the USA, UK, China, India and Indonesia. GetJar is backed by marquee investors such as Accel Partners and is based in the UK, Silicon Valley and Lithuania. For more information: http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.getjar.com&esheet=5896743&lan=en_US&anchor=www.getjar.com&index=2.

Contacts

Dig Communications
Stephna May, 415-367-4102
getjar@digcommunications.com