Samsung Mobile and Paramount Digital Entertainment Collaborate to Offer Bundled Movie Content-Loaded Memory Card with Purchase of Samsung Delve^TM from Alltel Wireless

Two Gigabyte MicroSD Card Comes Pre-Loaded with Mission Impossible Trilogy

DALLAS--(BUSINESS WIRE)--Samsung Telecommunications America, (Samsung Mobile) a leading mobile phone distributor in the U.S., and Paramount Digital Entertainment today announced the availability of a 2G microSD card pre-loaded with the Mission Impossible Trilogy with the purchase of a Samsung Delve^TM from Alltel Wireless. This is the first time that Samsung Mobile and Paramount Digital Entertainment have worked together to bundle full-length feature films(s) to add promotional value to its mobile products, without creating a price impact on its carrier partners or consumers.

"We are excited to bring an action-packed movie series like the Mission Impossible Trilogy to people who buy the Samsung Delve," said Bill Ogle, Chief Marketing Officer for Samsung Mobile. "When you combine this incredible content with the Delve's full set of powerful features, it's easy to stay entertained and connected no matter where you are."

The microSD card is available with the purchase of the Delve from February 20 through April 16, from participating Alltel Wireless retail stores and authorized dealers.

Alltel Wireless customers who purchase the Delve can send in a mail-in redemption card to receive the microSD within four to six weeks. For more information on the Alltel promotion and the Samsung Delve please visit http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.samsung.com%2Fmissionexcitement&esheet=5901623&lan=en_US&anchor=www.samsung.com%2Fmissionexcitement&index=1 or http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.samsungwireless.com&esheet=5901623&lan=en_US&anchor=www.samsungwireless.com&index=2.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.samsungwireless.com&esheet=5901623&lan=en_US&anchor=www.samsungwireless.com&index=3.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solution. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.samsung.com.&esheet=5901623&lan=en_US&anchor=www.samsung.com.&index=4

Paramount Digital Entertainment

Paramount Digital Entertainment (PDE) is a division of Paramount Pictures Corporation. PDE develops and distributes filmed entertainment across worldwide digital distribution platforms including online, mobile and portable devices, videogames, virtual worlds and emerging technologies.

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands. The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films and Nickelodeon Movies. PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group, and Worldwide Television Distribution.

Alltel Wireless

Alltel Wireless continues to be an industry-leader, providing choice and flexibility with its exclusive "My Circle" feature, giving customers unlimited, free calling to and from any five, 10 or 20 numbers on any network, including a combination of home phone, office or wireless numbers located anywhere in the U.S. Alltel Wireless was also the first to offer Anytime Plan Changes, giving customers the flexibility to change their calling plans at any time, without extending their contract. For more information, please visit http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.alltel.com%2F&esheet=5901623&lan=en_US&anchor=www.alltel.com&index=5.

Contacts

MWW Group for Samsung Mobile
Makenzie Blythe, 214-414-3331
mblythe@mww.com
or
Paramount Digital Entertainment
Jodi Lederman, 323-956-2644
Jodi_Lederman@paramount.com
or
Alltel Wireless-Corporate Communications
Wesley Brown, 501-905-4615
wesley.r.brown@alltel.com
or
Alltel Wireless-Marketing Communications
Kelly Kavanaugh, 501-905-4661
kelly.kavanaugh@alltel.com