WASHINGTON --(Business Wire)-- Feb 05, 2009 International CTIA WIRELESS 2009^® today announced its educational program and speaker lineup that includes executives from wireless carriers, mobile device and infrastructure manufacturers, content developers, media companies, financial institutions and technology enablers. This year's program offers four tracks that will explore a broad array of issues focusing on the future innovations in technology, business roadmaps, emerging opportunities for new and established wireless companies, and public policy priorities. The International CTIA WIRELESS show takes place April 1 -3 at the Las Vegas Convention Center.

"This year's International CTIA WIRELESS educational sessions make up our most dynamic conference content to date," said Robert Mesirow, show director and vice president for CTIA. "We have designed a program that encompasses the ‘all-new access provider' world and addresses how wireless and wireline convergence is impacting the mobile lifestyle."

The International CTIA WIRELESS educational program offers four tracks. Visit this link for further details, including times, locations, speaker names and session descriptions: http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.ctiawireless.com%2Fattendees%2Feducational_sessions.cfm&esheet=5889491&lan=en_US&anchor=http%3A%2F%2Fwww.ctiawireless.com%2Fattendees%2Feducational_sessions.cfm&index=1

Developing Businesses on Mobile - will explore emerging wireless applications poised to penetrate unconventional customer bases and expose new market opportunities for wireless business expansion that include the sale of wireless goods and services. Sessions include: Carrier Perspective on Emerging Opportunities which will discuss the growth expectations and future product introductions in the U.S. and abroad; and Content Provider Perspectives on Emerging Opportunities focusing on what is meant by success in the shifting ‘open' environment.

Participating in this track are executives from: AT&T, Fujitsu, T-Mobile USA, Motorola, MTV Networks, Sprint Nextel and YouTube.

The Blueprint of Convergence - will address developing technology implementation plans that will affect the wireless landscape over the next five years. These sessions will discuss strategies for technology integration between existing and new wireless and wireline operations. Sessions include: Application Platform Development - Opening the Door to the Future will address the processes and value chain interdependence that support application development and delivery from the network to the consumer; Femtocells - Relatively New Vocabulary That is Changing Mobile Coverage will feature providers and implementers of Femto who will address CAPX, benefits garnered from implementations and future roll out expectations.

Participating in this track are executives from: 724 Solutions, Alcatel-Lucent, Cisco Systems, Ericsson, Google, Motorola, Nokia Siemens Networks, Qualcomm, Syniverse Technologies, and Texas Instruments.

Partnerships Growing Mobile - will focus on the business side of the ever-changing wireless partnership paradigms and address mobile marketing, social networking, mobile banking, 21^st century mobile content, Common Short Codes, mobile business models, music and search. Sessions include: Mobile Marketing: The State of the Art will look at critical issues that impact a company's ability to leverage mobile marketing; Social Networking - Developments in Peer to Peer will examine how lucrative partnerships will take mobile social networking to the next level; Mobile Money - Transacting Money via Mobile Banking will examine when and how money will be mobile and offer an overview of the inhibitors and impediments to be overcome before full scale adoption.

Participating in this track are executives from: Fidelity Investments, Handmark, NBC Universal Digital Distribution, Nokia, Twitter and Yahoo! Inc.

State and Federal Public Policy - will feature discussions with top state and federal policy makers that address the issues that the wireless industry faces on the state and federal levels. Sessions include: Wireless and the New Politick will look at how wireless technologies utilize social networking, open-government and location based applications to change lives and influence current and future political discourse; Wireless Public Safety will address the importance of wireless services to existing and emerging emergency services, such as Next Generation 9-1-1, mobile alert systems, and first responders.

Partner Seminars & Conferences

In addition to the International CTIA WIRELESS educational program, the show will host 22 co-located partner conferences and seminars that address issues in the forefront of the wireless industry today. From green technology and mobile entertainment to the convergence of fixed and wireless broadband networks attendees will hear from the leading industry experts on many topics.

For a complete list of co-located conferences and partner seminars that begin on Tuesday, March 31 visit: http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fctiawireless.com%2Fattendees%2Fpartner_seminars.cfm&esheet=5889491&lan=en_US&anchor=http%3A%2F%2Fctiawireless.com%2Fattendees%2Fpartner_seminars.cfm&index=2

Note to journalists: press and analyst registration for International CTIA WIRELESS is open visit: http://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fregistration.itnintl.com%2Fctiawireless09%2FregOnline%2Fpress.aspx&esheet=5889491&lan=en_US&anchor=https%3A%2F%2Fregistration.itnintl.com%2Fctiawireless09%2FregOnline%2Fpress.aspx&index=3

About International CTIA WIRELESS 2009^®

As the largest wireless show in the world representing a $1 trillion global industry, International CTIA WIRELESS brings together all industries advanced by wireless technology for three days of intense learning and networking. Visit http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.ctiashow.com&esheet=5889491&lan=en_US&anchor=www.ctiashow.com&index=4.

CTIA -The Wireless Association^® is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. CTIA is also recognized as the producer of two annual technology events: International CTIA WIRELESS 2009 takes place in Las Vegas, April 1-3; International CTIA WIRELESS I.T. & Entertainment 2009 takes place in San Diego, October 7-9. For more association information, visit http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.ctia.org&esheet=5889491&lan=en_US&anchor=www.ctia.org&index=5.

Media Strategies for CTIA WIRELESS
Cheryl Delgreco, 617-723-4004
cdelgreco@msipr.com
or
Jamie Farrell, 781-289-7088
jfarrell@msipr.com