NEW YORK --(Business Wire)-- Feb 05, 2009 Buoyed by recent consumer acceptance for its product line, Zoombak^TM (http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.Zoombak.com&esheet=5889271&lan=en_US&anchor=www.Zoombak.com&index=1) today announced it is broadening the appeal for its GPS locator products by reducing its Manufacturer's Suggested Retail Price (MSRP) across the board by $50.

Beginning February 2nd, Zoombak's MSRP list is as follows:

• Zoombak Advanced GPS Universal Locator, now $149.99
• Zoombak Advanced GPS Dog Locator, now $149.99
• Zoombak Advanced GPS Car and Family Locator, now $199.99

"Zoombak's new retail pricing makes the benefits of real-time GPS location available to more people than ever before," said Simon Buckingham, Zoombak CEO. "Whether it's parents who want to monitor their teen driver, or small business owners that want to manage their delivery vehicles, Zoombak is the reliable, accurate and affordable solution."

About Zoombak:

Zoombak LLC, develops and markets advanced products and technologies that keep people connected to the people and things that really matter. Zoombak's compact, assisted (A-GPS) locator system employs satellite-enabled GPS and a location network server to track teen and senior drivers, recover stolen vehicles, and find lost pets, among other purposes. A U.S.-based company, Zoombak is a privately held subsidiary of Liberty Media, which owns a broad range of electronic retailing, media, communications and entertainment businesses including QVC, Provide Commerce, Backcountry.com, BUYSEASONS, Bodybuilding.com, IAC/InterActiveCorp, Expedia, DIRECTV Group, Inc., Starz Entertainment, FUN Technologies, Inc., GSN, LLC, Communications, Inc., Starz Media, LLC, and TruePosition, Inc., and minority equity investments in Time Warner Inc. and Sprint Nextel Corporation. For more information, please see http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.zoombak.com&esheet=5889271&lan=en_US&anchor=www.zoombak.com&index=3 or http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.libertymedia.com&esheet=5889271&lan=en_US&anchor=www.libertymedia.com&index=4.

Media Contact:
SS|PR
Jennifer Kramer
(609) 750-9113
jkramer@sspr.com