CPIQ Now Open to New Participants

LAS VEGAS--(BUSINESS WIRE)--The International Imaging Industry Association (I3A; http://www.i3a.org) announced today that its ground-breaking Camera Phone Image Quality (CPIQ) Initiative (http://www.i3a.org/technologies/mobile-imaging/cpiq/) is now open to new participants. The announcement was made at the PMA conference here.

With CPIQ Phase 2 coming to a successful conclusion, additional interested companies are now invited to come on board during this Open Enrollment period, to influence the critical final phase of the project.

Additionally, media and analyst representatives are sought for a CPIQ Media Advisory Board, who will advise the group on the development of a consumer-friendly image quality rating system. To join the Board, write to Lisa Walker (lisa@i3a.org); note that, due to the need to balance the composition of the board and keep it to a manageable size, not all volunteers can be accepted.

The overall goal of I3A's CPIQ Initiative is to improve overall image quality in order to enhance the use and enjoyment of camera phones by consumers. CPIQ will accomplish this goal by providing a systematic approach for camera phone image quality testing and comparison methods to enable carriers, manufacturers and consumers to evaluate and choose the right camera phones for their imaging needs. The Initiative also seeks to promote growth of the camera phone imaging eco-system and to encourage consumers to take, share, print and enjoy images captured by their camera phones. The group's ultimate objective is to produce a complete set of standardized image quality testing metrics and methodologies, enabling a consumer-oriented image quality rating system.

Building on the accomplishments of Phases 1 and 2, the specific work of Phase 3 will be to develop a refined set of test metric procedures and processes, and to establish an approach and means for translating and distilling the essential set of metrics into a consumer-oriented image-quality rating system for camera phones. A logo certification program will be designed for later implementation.

Those who are part of CPIQ Phase 3 will define the industry's first consumer image-quality rating system and will enjoy the marketplace advantage of being early adopters. Other benefits include recognition for being active on the cutting edge of the industry, and for contributing to bring these sweeping benefits to consumers.

"As we throw open the doors to CPIQ Phase 3, I want to recognize that our success to date has been made possible through the dedicated efforts and scientific expertise of many individuals, and I thank all of their companies for sponsoring this Initiative," said Lisa Walker, I3A President. "I encourage all of you in the imaging eco-system - large and small companies, in countries around the world - to join CPIQ and be part of this bold endeavor to address the camera phone image quality issue."

CPIQ Initiative Phase 1 and 2 participants have included:

Phase 2's goals were to define a pilot set of specific objective and subjective test methods for measuring camera phone image quality attributes, and to provide specific tools and validated test methods to facilitate standards-based communication and comparisons among carriers, handset manufacturers and component vendors regarding imaging performance. Phase 2 deliverables are being prepared for publication this spring; their availability will be publicly announced.

Full details on CPIQ are available at http://www.i3a.org/technologies/mobile-imaging/cpiq/. Companies interested in joining CPIQ Phase 3 should write to Noel Mareno at noelm@i3a.org or call him at +1 214-244-1927; note that membership in I3A is a prerequisite for participation.

About the International Imaging Industry Association (I3A)

I3A's vision is to enable the use of imaging to simplify and enrich people's lives through visual experiences that connect generations, communities, information and services. I3A drives the global imaging industry toward this future by bringing members together to create standards and collaborate on initiatives that advance the industry and remove barriers to growth.

I3A is an accredited Standards Developing Organization, serving as Secretariat for the International Organization for Standardization Technical Committee 42 (ISO/TC42) on Photography, and as administrator for the USA Technical Advisory Group for this committee. Information about I3A can be found at http://www.i3a.org or by phone at +1 914-285-4933. For information on joining I3A, please write or call Noel Mareno, noelm@i3a.org, +1 214-244-1927.

Contacts

I3A Press Contact
Virtual, Inc.
Judith Vanderkay, +1-781-876-6208
jvanderkay@virtualmgmt.com