LOS ANGELES--(BUSINESS WIRE)--Samsung Telecommunications America (Samsung Mobile) is sponsoring the film ROCK PROPHECIES which kicks off its world premiere at the AFI Dallas International Film Festival on Friday, March 27^th.

The world premiere of ROCK PROPHECIES will introduce customers to another way to capture and share moments with the new Samsung Memoir^TM, a full touch-screen mobile phone equipped with an 8-megapixel camera and premium multimedia features, placing it among the highest quality imaging phones available in the U.S.

The Memoir, available exclusively from T-Mobile, is designed to look and feel like a point-and-shoot digital camera, making the tie-in with ROCK PROPHECIES a natural fit. "The Memoir's ability to capture and share photographs on a whim makes it a perfect fit for someone like Robert Knight who's famous for capturing musicians in the moment," said Bill Ogle, Chief Marketing Officer for Samsung Mobile. "We're excited to work with him and tie the Memoir to such an incredible photographer and his new film that gives a glimpse into his amazing career."

Imagine seeing bands like Led Zeppelin or the Rolling Stones before they got famous. Legendary rock photographer Robert Knight did exactly that, and has the photos to prove it. ROCK PROPHECIES explores Robert's amazing career and follows him on his quest to help the young bands of today become the rock legends of tomorrow. When Robert stumbles upon Tyler Dow Bryant - a 16-year old guitar phenom from Texas - he's convinced he may have found the next Stevie Ray Vaughan. Robert risks his reputation and career and takes a chance on Tyler. The two then set off on an unbelievable journey to take their own shot at making history.

Activation of the sponsorship relationship will be through a number of special launch events in which ROCK PROPHECIES is participating over the next several months. A variety of retail and online promotions will be used in addition to onsite booths at select film festivals offering festival goers the latest Samsung mobile phones.

ROCK PROPHECIES is a film by John Chester and produced by Tim Kaiser. "I am very proud to have Samsung's support of our film," says Kaiser. "Samsung's drive for excellence and innovation within a creative and interactive medium works seamlessly with a film that explores and exemplifies what can be achieved when creative passion and strength of character combine to make extraordinary things happen."

Artists who appear in the film are Jeff Beck, Carlos Santana, SLASH, Steve Vai, Billy Gibbons, Def Leppard, Kenny Wayne Shepherd, Joe Bonamassa, The Answer, Sick Puppies, Scott McKeon, Panic at the Disco, Rick Nielson, John 5 and Tyler Dow Bryant. These artists and more are all represented in Knight's body of work, which encompasses one of the largest music-centric photographic archives in the world.

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About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.samsungwireless.com&esheet=5919932&lan=en_US&anchor=www.samsungwireless.com&index=2.

About Samsung Electronics Co. Ltd

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.samsung.com&esheet=5919932&lan=en_US&anchor=www.samsung.com&index=3.

About T-Mobile USA, Inc. Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. operation of Deutsche Telekom AG's Mobile Communications Business, and a wholly owned subsidiary of T-Mobile International, one of the world's leading companies in mobile communications. By the end of the third quarter of 2008, 127 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group - more than 32 million by T-Mobile USA - all via a common technology platform based on GSM, the world's most widely used digital wireless standard. T-Mobile's innovative wireless products and services help empower people to connect to those who matter most. For more information, please visit http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.t-mobile.com&esheet=5919932&lan=en_US&anchor=www.t-mobile.com&index=4. T-Mobile and the magenta color are federally registered trademarks of Deutsche Telekom AG.

Contacts

ROCK PROPHECIES
Jensen Communications
Erin Podbereski, 626-585-9575
erin@jensencom.com
or
Samsung
MWW Group on behalf of Samsung Mobile
Ashley Lane, 214-414-3325
alane@mww.com