NEW YORK--(BUSINESS WIRE)--Zoombak^TM (http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.Zoombak.com&esheet=5929913&lan=en_US&anchor=www.Zoombak.com&index=1) today announced it is continuing to broaden the appeal for its GPS locator products by reducing its Manufacturer's Suggested Retail Price (MSRP) by $50.

Beginning April 1st, Zoombak's MSRP list is as follows:

• Zoombak Advanced GPS Universal Locator, now $99.99
• Zoombak Advanced GPS Dog Locator, now $99.99
• Zoombak Advanced GPS Car and Family Locator, now $149.99

"Research from our pricing test showed us that we needed to hit the $99.99 price point to bring Zoombak to the mass market," said Simon Buckingham, Zoombak CEO. "The $99.99 price will bring the benefits of real-time GPS location to more people than ever. Whether it's parents who want to keep track of their teen driver, a small business owner that wants to manage their delivery vehicles or a pet owner that wants to find their dog, Zoombak is the reliable, accurate and affordable solution."

Zoombak Personal GPS locator products are available at top retailers including RadioShack, Target, Pep Boys, Brookstone, Cabela's, Hammacher Schlemmer and Micro Center, among others.

About Zoombak:

Zoombak LLC, develops and markets advanced products and technologies that keep people connected to the people and things that really matter. Zoombak's compact, assisted (A-GPS) locator system employs satellite-enabled GPS and a location network server to track teen and senior drivers, recover stolen vehicles, and find lost pets, among other purposes. The Company also offers the Zoombak GPS Recovery portfolio of products to the auto dealer channel. Zoombak GPS Recovery allows for the tracking and recovery of stolen cars and the protection of auto dealer assets. A U.S.-based company, Zoombak is a privately held subsidiary of Liberty Media, which owns a broad range of electronic retailing, media, communications and entertainment businesses. For more information, please see http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.zoombak.com&esheet=5929913&lan=en_US&anchor=www.zoombak.com&index=6. http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.zoombakgpsrecovery.com&esheet=5929913&lan=en_US&anchor=www.zoombakgpsrecovery.com&index=7 or http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.libertymedia.com&esheet=5929913&lan=en_US&anchor=www.libertymedia.com&index=8.

Contacts

H&H Communications
Hillary Houser, 415-309-5061
hillary_houser@me.com