CTIA Wireless 2009

LAS VEGAS--(BUSINESS WIRE)--Following its recent acquisition of FreeRange Communications, Handmark®, the leading provider of mobile media, today announced it has leveraged its Mobile Publishing Platform to release new mobile apps in partnership with the Associated Press, Canadian Press, Time Inc., Forbes.com, and CBS Interactive.

The Handmark Mobile Publishing Platform enables media companies and content publishers around the world to create their own branded, always-on personalized mobile applications. The mobile applications are fast and simple to bring to market and provide a unique expansion opportunity, delivering 20x the number of page views over traditional mobile websites. Content is optimized for the mobile screen and is only a click away through a branded icon on the home screen of a mobile device.

The new recently released applications powered by the Mobile Publishing Platform include:

• Associated Press (AP) - new Spanish version featuring trusted AP news content and photos. News topics include National, World, Showbiz, Sports, Business, Politics, Wacky News, Technology, Lifestyle and Travel, with a special focus on customizable Local News content.
• Canadian Press - new French and English versions will allow users to quickly view, save and share trusted news and photo content from the Canadian Press. News topics include World, Entertainment, Sports, Wacky News, Science, Business, Technology, Travel, as well as customizable Local News.
• mine - supports a new digital magazine developed by Time Inc. and American Express Publishing Corporation allowing readers to choose editor-selected content from top brands, including CNNMoney.com, Food&Wine.com, Golf.com, InStyle.com, People.com, RealSimple.com, SI.com, Time.com and Travel+Leisure.com, to create their own free, personal, customized magazine.
• Forbes.com - provides one-click access to full stories published by Forbes.com, as well as personalized stock updates and market data, designed to serve the needs of business leaders, professionals, investors and affluent consumers.
• BNET (owned by CBS Interactive) - featuring a broad range of news, information, and advice on business and management issues, designed to help business managers succeed at work and in their personal finances.
• ZDnet (owned by CBS Interactive) - featuring a broad range of news, analysis, and product reviews from top editors and IT experts.

The applications are immediately available for BlackBerry® smartphones at http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.handmark.com%2Fcompany%2Fmpp&esheet=5930886&lan=en_US&anchor=www.handmark.com%2Fcompany%2Fmpp&index=1. They will also be available across a variety of other platforms in the coming months, including Windows Mobile® and J2ME-based phones.

"Media companies and content providers need to expand their audience and going mobile is an important extension, especially with the continued growth of smartphones," said Evan Conway, executive vice president of Marketing for Handmark. "The expertise and creativity of our team, coupled with our Mobile Publishing Platform technology allow us to bring these new applications to market quickly and easily for our partners."

Other key partners leveraging the Mobile Publishing Platform include The Wall Street Journal, Travelocity Business, The New York Knicks, Portland TrailBlazers, NewsGator, PaidContent, and Fierce Markets.

About Handmark

Handmark is a leading provider of entertainment, information and productivity applications for mobile phones. The company offers a comprehensive range of mobile media solutions for consumers, as well as businesses looking to expand their reach by offering compelling mobile content and services across a wide range of mobile operating systems and handsets. Handmark has been recognized for its mobile development expertise and management of a variety of desktop and on-device mobile stores full of the industry's best games, applications and ringtones. Pocket Express®, the company's flagship news and information service is a fast, simple, free alternative to traditional mobile browsing offering instant access to up to the minute news, sports, weather, travel information and more.

© 2009 Handmark, Inc.; Handmark®, Pocket Express®, Astraware®, FreeRange Communications, and the distinctive hand design are registered trademarks of Handmark, Inc. in the U.S. and other territories. All rights reserved. All other trademarks belong to their respective owners.

Contacts

Handmark
Erica Cohen, 913-707-8486
ecohen@handmark.com