I-Play Hits the Streets with Its Highly Anticipated Fast & Furious iPhone Game to Coincide with Fast & Furious Movie Premiere

#1 best selling mobile racing franchise speeds onto iPhones everywhere

LONDON--(BUSINESS WIRE)--I-play, Oberon Media's publishing division and the world's leading multi-platform casual games publisher, today announced the global launch of Fast & Furious for iPhone and iPod touch from the Apple App Store. Developed in partnership with Universal Pictures Digital Platforms Group, the new Fast & Furious iPhone game is the sixth title to be released in the #1 best-selling mobile racing franchise in the world. The Fast & Furious iPhone game closely follows the story line of the new blockbuster movie from Universal Pictures, which brings back the original cast of the first film and releases in theatres on April 3^rd.

The Fast & Furious iPhone game utilizes several cutting edge iPhone technologies such as social network and connectivity features like uploading your fastest races to YouTube for inclusion in global leader boards and contests, site posts and race challenges to name a few. Features like the high resolution graphics, ultra responsive accelerometer based steering controls, and the wi-fi connected Pink Slip racing truly deliver the speed, grit and adrenaline kick that only white knuckle underground street racing can deliver.

"Having sold over 13 million downloads across the franchise, The Fast and the Furious series stands as the best-selling racing and movie-based game in mobile gaming history today -- an unparalleled accomplishment," said Don Ryan, COO, Oberon Media, I-play's parent company. "We feel that with the strong brand recognition of the Fast & Furious movie series, the previous sales success on mobile and the advancements in the iPhone gaming platform, that Fast & Furious iPhone will live up to the hype and win over even the most critical fans of racing games."

"I-play continues to raise the bar with the latest Fast & Furious iPhone game based on our upcoming film," said Calvin Lim, Director of Sales & Channel Support, Universal Pictures Digital Platforms Group. "Each theatrical-based game has outperformed its predecessor and we believe this is the best one yet!"

The Fast & Furious iPhone game follows the story of the film and puts you behind the wheel of over 32 muscle, import tuner and exotic cars to master 7 exciting racing modes including: Road Race, Drift Race, Drag Race, GPS Race, Tunnel Run, Pursuit and Evade. The stunning high resolution graphics, responsive accelerometer steering and smooth game play deliver the speed and intensity of real street racing, while the frenetic one-on-one wi-fi Pink Slip racing separates the street kings from the Sunday drivers. But remember, if you lose the race, you lose your ride!

The Fast & Furious movie arrives in theatres on April 3^rd in the US and April 10^th in the UK, with Vin Diesel and Paul Walker reteaming for the ultimate chapter of the franchise built on speed. Heading back to the streets where it all began, they rejoin Michelle Rodriguez and Jordana Brewster to blast muscle, tuner and exotic cars across Los Angeles and floor through the Mexican desert in the new high-octane action-thriller.

The Fast & Furious iPhone game is available worldwide for $5.99 from Apple's App Store on iPhone and iPod Touch.

About I-play

I-play, the publishing division of Oberon Media, Inc., is the world's leading multi-platform casual games publisher. With powerful franchises and massive distribution across the three most popular entertainment screens -- online, mobile, and interactive television -- I-play content reaches global consumers, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play's PC publishing division, formerly Oberon Games, is based in Seattle and created the hit Dream Day Series, as well as the first casual games for bestselling author James Patterson and legendary mystery author Agatha Christie, including the Causal Connect 2008 Game of the Year, Agatha Christie: Death on the Nile. I-play's mobile division has delivered some of the biggest selling franchises in the mobile space, including the world's #1 best-selling racing franchise, The Fast and the Furious, based on the blockbuster movies. I-play's interactive television group, formerly PixelPlay, creates and distributes games featuring top brands including Centipede(TM), Missile Command(R), Asteroids(TM), Monopoly(R), Scrabble(R), Boggle(R), and Yahtzee(TM). I-play is headquartered in New York City, with offices in Seattle, San Mateo, London, and Dunfermline, Scotland.

About Oberon Media

Oberon Media, the world's leading multi-platform casual games company, is the first company to deliver global, integrated casual games solutions across three platforms-online, mobile and interactive television-and at retail. The Oberon Gaming Portal is the industry standard and has been adopted by the world's leading digital and media companies, such as Microsoft, Comcast, Verizon, MTV Networks, Electronic Arts, MySpace, France Telecom and NHN. The Gaming Portal combines casual game content, merchandizing and features to fulfill our partners' specific needs. Oberon Media's game publishing division, I-play, works with the industry's best and award-winning game developers to produce the top-selling casual games, which are played across online, mobile, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley, Oak Investment Partners and Lehman Brothers.

About Universal Pictures Digital Platforms Group

Universal Pictures Digital Platforms Group (UPDPG) is responsible for global digital product development, production, licensing, distribution, and growth strategy for the extensive catalogue of Universal's properties across new and emerging digital platforms, including mobile, video game consoles, personal computers, and other portable devices. The group has a worldwide mandate to help shape the digital future of Universal Pictures.

Universal Pictures Digital Platforms Group is a unit of Universal Studios Home Entertainment and Universal Pictures. Universal Pictures is a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

Contacts

I-play
USA:
Mike Breslin, 415 630 0650
Mike.Breslin@iplay.com
or
Europe:
Ian Macleod, +44 7909 522254
Ian.Macleod@iplay.com