LAS VEGAS--(BUSINESS WIRE)--Over 66 million consumers across demographic categories are using the Internet while camped out on their sofas watching TV, according to market research firm In-Stat (http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.in-stat.com&esheet=5942548&lan=en_US&anchor=http%3A%2F%2Fwww.in-stat.com&index=1). Based on In-Stat's recent survey, 33% of all male respondents, across age groups, reported that they are sometimes using a personal computer simultaneously while watching TV. Among some male age groups the behavior was as high as 50%. In contrast, about 25% of female respondents reported using a PC while watching TV.

"Consumer multitasking represents an important emerging opportunity for the TV industry," says Gerry Kaufhold, In-Stat analyst. "Local TV stations, TV networks, pay-TV networks, 24-hour news networks, sports leagues, and music channels, can instantly connect to some of their viewers, right now, on both the TV screen and on a laptop computer screen."

Recent research by In-Stat found the following:

• One-fifth of all respondents reported doing instant messaging while watching TV, with similar responses among females and males.
• US consumers could drop spending on mobile, broadband and pay TV services by nearly $5 billion due to economic turmoil.
• About 15% of US respondents intend to cut back spending on subscription-TV, broadband, and mobile services in response to economic pressures.

The research, "US TV Viewers Response to Economic Turmoil" (#IN0904557CM), covers TV viewing habits in the US. It includes:

• Analysis of impact of current economic downturn on consumer behavior regarding TV viewing, broadband use, and spending across mobile, broadband and subscription TV.
• Results and analysis of a late 2008 US consumer survey on TV viewing, Internet usage habits and multitasking while watching TV.
• Examination of consumers' interest in Internet TV services.
• Exploration of new hybrid "Lite" subscription TV services.
• Detailed demographic segmentation.

For more information on this research or to purchase it online, please visit: http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.instat.com%2Fcatalog%2Fmmcatalogue.asp%3Fid%3D212&esheet=5942548&lan=en_US&anchor=http%3A%2F%2Fwww.instat.com%2Fcatalog%2Fmmcatalogue.asp%3Fid%3D212&index=3 or contact a sales representative: http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.instat.com%2Fsales.asp&esheet=5942548&lan=en_US&anchor=http%3A%2F%2Fwww.instat.com%2Fsales.asp&index=4.

The price is $3,495 (US).

About In-Stat

In-Stat's market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions.

Contacts

In-Stat
Gerry Kaufhold, Principal Analyst, 520-363-9752
gkaufhold@reedbusiness.com
Elaine Potter, Marketing Coordinator, 480-483-4441
epotter@reedbusiness.com