Lenco Mobile Inc. Announces Successful Pilot of New Zero Carbon Footprint Mobile Statement Product

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by Chris Johnson April 26, 2009 09:44 PM

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NEWPORT BEACH, Calif.--(BUSINESS WIRE)--Lenco Mobile Inc. (Pink Sheets: LNCM) today announced the successful launch of its new mobile phone statement application, which has a zero carbon footprint impact.

Michael Levinsohn, CEO of Lenco Mobile Inc., said: "We have successfully piloted our new mobile phone statement application which totally eliminates the paper involved in communicating with customers regarding their monthly statements. The pilot was carried out with a major retailer in South Africa and the response from their customers was exceptional. We expect the product to be fully functional in the retail environment with a number of our retail partners during the next sixty days."

The application was developed by Multimedia Solutions, a wholly owned subsidiary of Lenco Mobile Inc. Instead of posting statements to clients; banks, retailers and utilities are able to deliver an electronic statement to their customer's mobile phone and track whether the message was opened or not. "By opening the message, a client is confirming electronically that they have received the notification from their bank or retailer. Consumers can also respond to a message by linking online from their mobile phone to a mobi site operated by Multimedia Solutions on behalf of our clients," said Eddie Groenewald, CEO of Multimedia Solutions. Multimedia Solutions has already filed a provisional patent application on the business process, which will help to create a barrier to entry against competitors.

"Once again we have demonstrated that we can use technology to improve operational efficiencies and reduce costs. By eliminating the cost of the envelope, the stamp and the physical statement, clients are able to generate significant savings immediately. In an era where we all have a responsibility to the environment, we believe that mobile statements represent a big opportunity for us," said Levinsohn.

About Lenco Mobile Inc.

Lenco Mobile Inc. owns and operates businesses focused on the high-growth mobile marketing and Internet sectors. Its subsidiary Multimedia Solutions, based in South Africa, provides MMS message solutions to mobile network operators and brand owners using its proprietary Flight Deck platform. Multimedia Solutions is a service provider to the two largest Mobile Network Operators in Africa and is expanding internationally by offering its products and services to other mobile phone networks in Europe, the Middle East, Australia and Asia.

Several of the MMS messaging platform applications developed by Multimedia Solutions are already in use by two of the ten largest Mobile Network Operators in the world. Nielsen recently reported that in the third quarter of 2008, mobile subscribers sent or received an average of 357 text messages per month, compared with 204 phone calls. The average number of text messages sent or received has increased 351 percent since the second quarter of 2006.

Lenco Mobile Inc. also owns recently renamed AdMax Media, Digital Vouchers and CellCard. AdMax Media owns the Admaximizer.com Internet platform, which is used by brand owners to reduce fraud and improve efficiencies in delivering online, performance marketing services. Digital Vouchers is a mobile phone and Internet marketing platform that enables brand owners to extend offers to consumers which can then be redeemed via mobile phones at point of sale in a retail outlet. CellCard provides brand owners with the ability to download mobile content such as a video clip to a mobile phone and also provides a mobile payment platform that can be used to pay for goods and services, either person to person or person to business.

FORWARD-LOOKING STATEMENTS: This press release contains forward-looking statements, including expected industry patterns and other financial and business results that involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Such risk factors include, among others: the sustainability of recent growth rates in the digital marketing industry, grow as anticipated; the positioning of Lenco Mobile Inc. products in the market; ability to integrate acquired companies and technology; ability to retain key employees; ability to successfully combine product offerings and customer acceptance of combined products; general market conditions, fluctuations in currency exchange rates, changes to operating systems and product strategy by vendors of operating systems; and whether Lenco Mobile Inc. can successfully develop new products and the degree to which these gain market acceptance. Actual results may differ materially from those contained in the forward-looking statements in this press release. Neither Lenco Mobile Inc. nor any company mentioned in this release undertake any obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.