SCOTTSDALE, Ariz.--(BUSINESS WIRE)--The under-35 adult population in the US has already adopted Web-to-TV video capability, reports In-Stat (http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.in-stat.com&esheet=5955262&lan=en_US&anchor=http%3A%2F%2Fwww.in-stat.com&index=1). Over 40% of young adult US households view Internet video on the TV at least once per month. Revenue from Web-to-TV streaming services will grow to $2.9 billion in 2013.

"Once Web-to-TV video becomes simple and convenient, mass consumer adoption will follow quite rapidly," says Keith Nissen, In-Stat analyst. "Our primary research shows that users want a variety of their consumer devices to enable a web-to-TV video experience."

Recent research by In-Stat found the following:

• Within five years, the number of US broadband households viewing Web-to-TV content will grow to 24 million.
• Already, 29% of US 25 to 34 year olds with game consoles use the devices to watch streaming video off the Internet.
• In five years, there will be 7.4 million US broadband households that use media center PCs for streaming Web-to-TV content.
• TV networks and pay TV operators currently view online TV as additive to pay TV services, but Web-to-TV will ultimately force a complete restructuring of today's video services.
• Video content will be optimized for broadcast or Web-to-TV based on content type.

The research, "Web-to-TV Video Changes Everything" (#IN0904404CM), covers the US market for Web-to-TV video. It includes:

• Forecasts of devices used for video streaming, downloading and rental services.
• Forecasts of total households using Web-to-TV video and the resulting subscription revenue generated, through 2013.
• Analysis of the factors driving Web-to-TV video in the US.
• Extensive consumer survey research characterizing usage, intent, device ownership, and demographic analysis.
• Comparison of advertising effectiveness across multiple media, including TV, newspaper, online and mobile.

For more information on this research or to purchase it online, please visit:

http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.instat.com%2Fcatalog%2Fmmcatalogue.asp%3Fid%3D212&esheet=5955262&lan=en_US&anchor=http%3A%2F%2Fwww.instat.com%2Fcatalog%2Fmmcatalogue.asp%3Fid%3D212&index=3 or contact a sales representative:

http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.instat.com%2Fsales.asp&esheet=5955262&lan=en_US&anchor=http%3A%2F%2Fwww.instat.com%2Fsales.asp&index=4

The price is $2,995 (US).

About In-Stat

In-Stat's market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions.

Contacts

For In-Stat
Keith Nissen, Principal Analyst, 480-483-4465
keith.nissen@reedbusiness.com
Elaine Potter, Marketing Coordinator, 480-483-4441
epotter@reedbusiness.com