The World's First 12-Megapixel Camera Phone for Instant Photo Shoot & View Will Be Available in Europe from End of June

SEOUL, Korea--(BUSINESS WIRE)--Samsung Electronics Co. Ltd., a leading mobile phone provider, today reinforced its leadership in the high megapixel camera phone market by unveiling Samsung Pixon12 (M8910) - the world's first 12-megapixel camera phone with full-touch screen.

A response to today's consumers who demand robust camera features in their mobile phones, the Pixon12 comes packed with a host of functions which enable consumers to easily capture, browse and share their images on the move - all on a brilliant full-touch 3.1-inch AMOLED screen.

"The Pixon12 is testament to how Samsung's ongoing consumer research enables us to develop ground-breaking products that do not just meet but surpass our customers' expectations. Speedy access to the camera mode, fast shutter speed and quick browsing are some of the key factors consumers are looking for in their mobile phone cameras," said Executive Vice President JK Shin, Head of Mobile Communication Division in Samsung Electronics.

He added, "We are very pleased to introduce the world's first 12-megapixel camera phone that holds the answer to these pressing consumer needs."

Instant Shoot

The Samsung Pixon12 enables users to take perfect pictures quickly and easily, thanks to a Dedicated Camera Power Key which gives users fast one-touch access to the camera function. Once the camera is turned on, users can aim and snap, capturing images as fast as today's advanced digital camera. Samsung Pixon12 also features fast image saving for next shot, so users can move to next shot within around 2 seconds.

The phone provides the best photo quality by adopting innovative camera features. With Touch Auto-Focus (AF) tracking, users can simply select focus point with the touch of a finger, after which the AF function will automatically follow the object, keeping it in focus even as it moves across the screen. Moreover, Smart Auto feature allows users to capture the perfect images as the camera automatically changes the scene and mode based on its object, background and lighting.

Images taken on the Pixon12 are worth showing off to friends and loved ones as they boast digital camera quality thanks to the phone camera's superb lens and Xenon flash.

The 28mm wide angle lens also allows a better perspective and more full capture of a scene for consumers.

Instant See

After they are done snapping, users can re-live and enjoy the pictures on the Pixon12's brilliant 3.1-inch AMOLED screen. The screen boasts a contrast ratio of 10,000:1 while providing power-saving features which increase battery life.

Finally, the Pixon12 enables users to easily organize and manage photos with multiple ways of sorting - by tags, file names, ratings, and time. In addition, the multi-selection feature enables users to pull up images in groups rather than one by one, making viewing and editing photos much easier.

Instant Share

With Samsung Share Pix, the Pixon12 lets users easily upload images and videos to popular social networking sites such as Facebook, Picasa, Flickr, MySpace, Photobucket, Friendster. Add to that, the phone's high-connectivity functions including Wi-Fi and HSUPA capabilities mean that users' photos can be shared with their friends in no time.

The Samsung Pixon12 will be available from end of June in European countries and it will be expanded to other regions in August.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

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Contacts

MWW Group on behalf of Samsung Mobile
Makenzie Blythe, 214-414-3331
mblythe@mww.com