Two companies align location data to offer more relevant targeting to consumers

SAN FRANCISCO & NEW YORK--(BUSINESS WIRE)--Useful Networks and 1020 Placecast announced today that they have joined forces to provide mobile phone users with a store locator service tied to directly to the consumers' real time location.

Useful Networks, a leading cross-carrier location aggregator for both carriers and content providers, will provide Placecast with privacy-protected locations of users who request location-relevant content, like a retail store locator, by clicking on a banner ad on the mobile Web. 1020 Placecast is a leading location-based advertising solution that creates better relevance for marketers through localized dynamic messaging and granular geo-targeting on mobile devices and the Web, and then delivers to the consumer a customized landing page with a store locator based on their current location. This solution delivers highly accurate and relevant messaging to consumers for stores in their locale.

For instance, a consumer who clicks on a mobile Web banner ad for a retailer will have their anonymous location information sent to Placecast from Useful Networks. Placecast will then return a landing page with a store locator, which could include a map, directions and local phone number for the nearest retail store in real-time. These customized landing pages will give advertisers further leverage in tailoring ads to specific consumers and turning views into store visits.

"We're constantly working to make the advertising experience more personal, more targeted, more relevant for the user," said Alistair Goodman, CEO of 1020 Placecast. "Our alliance with Useful Networks allows us to do just that."

"With Placecast, we are taking our positioning data and returning useful intelligence for consumers," said Brian Levin, CEO at Useful Networks. "Our goal is always innovation in mobile location and we're accomplishing that with this relationship."

About 1020 Placecast, Inc.

1020, Inc. is the developer and owner of Placecast^TM Media, the first online advertising solution to target highly sought-after audiences using location-based information across the Web, mobile, and Wi-Fi. 1020's groundbreaking Placecast service recently earned the company the "OnMedia Top 100" Award, given to game-changing companies in the marketing, branding, advertising, and PR industries. Current partners include NAVTEQ and current advertisers include Microsoft Windows Mobile, FedExOffice, Avis and Budget Rental Cars and Hyatt Hotels. 1020 is funded by Voyager Capital and Onset Ventures. For more information about Placecast, visit http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.placecast.net%2F&esheet=5977706&lan=en_US&anchor=www.placecast.net&index=1.

About Useful Networks

Useful Networks is a Denver-based company that delivers innovative mobile location technology products to end users via the Internet and mobile carriers. Founded in July 2006, Useful Networks powers cross-carrier location aggregation for both carriers and content providers. Useful Networks' PlaceWhere^TM platform helps reduce costs, time to market and complexity in launching location aware products. Useful Networks is a privately held subsidiary of Liberty Media. Liberty Media Corporation owns interests in a broad range of electronic retailing, media, communications and entertainment businesses. For more information, please see http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.libertymedia.com&esheet=5977706&lan=en_US&anchor=http%3A%2F%2Fwww.libertymedia.com&index=2. Useful Networks is a trademark of Useful Networks, Inc. For more information about Useful Networks, visit http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.useful-networks.com&esheet=5977706&lan=en_US&anchor=www.useful-networks.com&index=3.

Contacts

1020 Placecast, Inc.
VSC Public Relations
Vijay Chattha, 415-305-6041
vijay@vscconsulting.com
or
Useful Networks
Dittoe Public Relations
Lauren Sanders, 317-202-2280 x.10
lauren@dittoepr.com