Mobile Entertainment Market Leaders Taptu, Twistbox Entertainment, and Velti Turn to DeviceAnywhere to Test and Develop Mobile Entertainment Applications and Content

MeM 09
SAN MATEO, Calif.--(BUSINESS WIRE)--DeviceAnywhere^TM, the industry leader in end-to-end mobile application testing and development, is working with leading mobile entertainment companies to enrich the end-user experience across the mobile community. Taptu, the leading mobile search engine, Twistbox Entertainment, a top games developer, and Velti, a mobile marketing and advertising platform provider are using the award-winning DeviceAnywhere service to bring their mobile entertainment applications and content to market faster and more efficiently than ever before.

DeviceAnywhere's comprehensive testing and development solutions cater to all mobile developer's testing and development needs; from mobile website and web-based development tools, access to the largest selection of mobile devices available for testing, as well as the access to a global network of carriers and service providers.

Taptu is an award-winning pure-play mobile search engine that provides quick access to relevant mobile content that can be easily shared with family and friends. Bob Last, SVP Business at Taptu stated: "The Taptu search engine is a made for mobile service where the end-user experience is key. The DeviceAnywhere service has allowed us to ensure the Taptu service works across a range of devices and networks. We can test device interaction as well as search engine results, to ensure our users are receiving a quality mobile experience."

Twistbox Entertainment develops a wide-variety of mobile games and content that cater to all types of consumers. "Twistbox Entertainment's content and games must be available for any consumer. DeviceAnywhere's wide selection of mobile devices gives us the ability to produce games that are portable to any device, regardless of operating system, manufacturer, or carrier. Through DeviceAnywhere we are able to maximize our consumer reach," explained Michael Steuer, VP of Games from Twistbox Entertainment.

Velti uses its advanced digital media platform to provide a wide variety of customers with creative mobile advertising and marketing campaigns. The company's Mobile Marketing Platform (MMP) can manage mobile, and other digital media activities, from the planning stages, through to execution and reporting. Velti's CEO, Alex Moukas added, "Due to our global customer ecosystem of brands, agencies and operators, it is imperative that we have easy access to carrier networks all over the world. To this end DeviceAnywhere was the best choice for our testing as it allowed us to conduct worldwide trials from a central location using its remote access platform."

DeviceAnywhere's testing service supports any mobile entertainment application or content testing, whether web-based or device-based, through any of DeviceAnywhere's 2000+ devices, available on over 30 carriers connected to live global networks - all remotely accessible over the internet.

"Market data predicts that mobile media and entertainment will represent an eighth of the total data revenue by 2012. Any organization seeking to offer entertainment media on a mobile platform will recognize that delivering, reliable, compelling content to market in a cost-effective manner will be fundamental to its success," said Faraz Syed, CEO and Co-Founder of DeviceAnywhere. Entertainment represents a core vertical market for DeviceAnywhere and we are committed to supporting market leading companies such as Taptu, Twistbox and Velti - all of which have realized the advantage of reducing development time, minimizing costs associated with mobile application testing to ultimately ensure the best quality end-user experience."

Mr. Syed will be presenting at this year's MEM (Mobile Entertainment Market) 2009 in London on June 23rd where he will discuss the significance of mobile application testing as well as the rise of application stores. For more details see: http://www.mem09.com/agenda

About Taptu

Taptu is the award winning mobile search engine. It has been championed by industry and consumers alike for its innovative approach. Taptu provides super-fast entertainment search and is experiencing exponential growth in its traffic.Taptu is available by visiting http://taptu.com on any internet-enabled mobile phones with a standard mobile browser (no download required) and is accessible worldwide in English, Spanish, Italian, French and German. Founded in 2007, Taptu is privately held with investors including 3i and Sofinnova. Website: http://www.taptu.com

About Twistbox Entertainment, Inc.

Twistbox is a wholly owned subsidiary of Mandalay Media, Inc. Twistbox has developed a global distribution footprint through its content publishing platforms and mobile games development capabilities. It has direct on-deck distribution through more than 100 mobile operators, operates in more than 40 countries and has products and services including video rich WAP sites, mobile TV and in-house developed mobile games that reach more than one billion handsets Mandalay Media, Inc. is a development stage digital media company created by leading executives from the entertainment and investment industries and co-chaired by Peter Guber and Robert Ellin.. www.twistbox.com and www.mandalaymediainc.com.

About Velti

Velti is the world's leading mobile marketing and advertising company. With operations in 35 countries, Velti can reach an estimated two billion consumers. Velti was founded in 2000 and it has been at the heart of the global mobile industry ever since, providing some of the world's biggest companies with the technology platform and support to deliver innovative mobile campaigns to their customers. Whatever the goal of a mobile campaign: to raise brand awareness; acquire new customers; inspire loyalty or directly drive revenues - Velti helps brands, advertisers, media agencies, publishers, and operators to meet their business objectives. http://www.velti.com

About DeviceAnywhere

DeviceAnywhere is an award-winning product that provides convenient and cost-effective solutions for mobile application testing, test automation, application monitoring, and more, enabling application developers to bring better content to market faster than ever before. Its unique Direct-to-Device^TM technology provides access to real handsets in live global networks, from anywhere. DeviceAnywhere currently supports more than 2000 devices on over 30 different carrier networks worldwide, with locations in the U.S., U.K., Canada, France, Germany, Spain and Japan. To learn more about DeviceAnywhere - and to sign up for a free, three-hour trial - please visit www.deviceanywhere.com.

Contacts
Press Contact:
Billy Burnett
Associate
Grant Butler Coomber
Tel: +44 (0)20 8322 1922
Email: billyb@gbc.co.uk