Strong Domestic and International Experience Will Help Drive Continued Growth With Carriers Improving Mobile Video Quality, Efficiency

LA JOLLA, Calif.--(BUSINESS WIRE)--Ortiva Wireless, a pioneer in dynamic delivery of rich mobile content, today announced that James D. Edson has joined the company's executive team as Senior Vice President of Worldwide Sales. Edson's vast experience with both new ventures and large multinational wireless players will enable him to manage and grow Ortiva's domestic and international carrier business, helping these companies to improve the quality and efficiency of their mobile video delivery. Prior to joining Ortiva, Edson served in senior management roles at Motorola, Qualcomm, Ericsson, PacketVideo, Littlefeet and Scanbuy.

"Our ongoing deployments and strong traction with tier one carriers in the U.S., Europe and Asia is accelerating as operators recognize the need to offer advanced services to attract and retain the most demanding subscribers," said Marc Zionts, CEO of Ortiva Wireless. "As an executive at both wireless startups and industry leaders - domestic and abroad - Jim is an ideal addition to the Ortiva team at this stage in our growth. I look forward to working with him as we expand existing deployments, roll out new offerings and open new markets."

Before Ortiva, Edson served as senior vice president, business development and sales at Scanbuy, the leading supplier of visual navigation solutions for mobile ecommerce, marketing and interactive advertising; and PacketVideo, a leading independent provider of software for mobile multimedia entertainment and information services. He also managed international operations in Japan, south Asia and Latin America for Motorola, Qualcomm and Ericsson.

"Mobile video presents a tremendous growth opportunity for the industry, but it's also incredibly difficult to manage the quality and efficiency of video delivery in a wireless network," said Edson. "This is something I've struggled with previously, so I understand first hand the challenges that carriers are facing. Ortiva offers the industry's only commercially proven solution that works seamlessly with an operator's existing infrastructure, and I'm extremely excited to be able to bring that message to carriers."

Ortiva's mobile Video Optimization Gateway (mVOG) helps operators reduce costs by increasing the quality, reach and delivery efficiency of mobile video, all critical factors for driving subscriber uptake. The company's unique approach is helping operators across the globe, including tier one European operator Vodafone Portugal, deliver superior mobile video quality regardless of any future network changes or upgrades.

About Ortiva Wireless

Ortiva Wireless offers the industry's most advanced commercial solution for proactive management of mobile video, allowing service providers to dramatically improve control, quality, and efficiency of rich media content delivery. Ortiva's mobile Video Optimization Gateway (mVOG) extends service reach, increases network efficiency, and improves video coverage density for mobile operators, while dynamically shaping the content to give subscribers the smoothest video and clearest audio experience possible - all regardless of fluctuating and hostile wireless network conditions. To learn more about how Ortiva is accelerating mobile video delivery, visit www.ortivawireless.com. Ortiva Wireless - Amazing Video Wherever You Go^TM

NOTE: Ortiva is a trademark of Ortiva Wireless, Inc. All other registered or unregistered trademarks are the sole property of their respective owners.

Contacts
Ortiva Wireless, Inc.
Craig Lee, +1-858-704-1544
clee@ortivawireless.com
or
VOXUS, Inc.
Lindsay Stril, +1-253-444-5443
lstril@voxuspr.com