Eger to Spearhead Ortiva's Expansion in North America and New Markets

LA JOLLA, Calif.--(BUSINESS WIRE)--Ortiva Wireless, a pioneer in dynamic delivery of rich mobile content, today announced that Mark Eger has been appointed Vice President, Sales, Americas. Eger's business development successes with wireless operators across the globe will help Ortiva drive uptake for the mobile Video Optimization Gateway (mVOG). Prior to joining Ortiva, Eger served in business development roles at PacketVideo Corporation, Motricity, Inc., Littlefeet, Inc., Ericsson, and Qualcomm. He will report to James Edson, Senior Vice President, Worldwide Sales.

"Eger has specific experience helping wireless operators extend new services to subscribers that provide new sources of sustainable revenue," said Marc Zionts, CEO of Ortiva Wireless. "This expertise will be invaluable as we bring our mVOG solution to operators that want to improve the quality, coverage and efficiency of their mobile video offerings, all without a major network upgrade."

Before Ortiva, Eger served as Vice President, Sales and Carrier Development at PacketVideo, provider of media service solutions for service providers and device manufacturers. Prior to that, he was Director, Business Development at managed service provider Motricity and Managing Director, Asia at Littlefeet. Eger also previously held business development positions at Ericsson and Qualcomm.

"Ortiva's unique approach to delivering mobile video meets the quality expectations of subscribers in the bandwidth-sensitive manner operators demand," said Eger. "As a result, Ortiva is making it possible for mobile operators to start building loyal mobile TV and video viewing communities. I'm excited to be a part of the team delivering this exceptional solution."

Ortiva's streaming technology is purpose-built for carriers that want to deliver crisp and clear mobile video to the maximum number of subscribers. Specifically, mVOG enhances the mobile video viewing experience by adapting streaming video content in real time, based on the individual subscriber's changing network conditions. By dynamically shaping content to each subscriber, carriers are able to maximize network efficiency, improve subscriber density, and expand overall mobile video coverage.

About Ortiva Wireless

Ortiva Wireless offers the industry's most advanced commercial solution for proactive management of mobile video, allowing service providers to dramatically improve control, quality, and efficiency of rich media content delivery. Ortiva's mobile Video Optimization Gateway (mVOG) extends service reach, increases network efficiency, and improves video coverage density for mobile operators, while dynamically shaping the content to give subscribers the smoothest video and clearest audio experience possible - all regardless of fluctuating and hostile wireless network conditions. To learn more about how Ortiva is accelerating mobile video delivery, visit www.ortivawireless.com. Ortiva Wireless - Amazing Video Wherever You Go^TM

NOTE: Ortiva is a trademark of Ortiva Wireless, Inc. All other registered or unregistered trademarks are the sole property of their respective owners.

Contacts
Ortiva Wireless
Craig Lee, +1 858-704-1544
clee@ortivawireless.com
or
VOXUS, Inc.
Lindsay Stril, +1 253-444-5443
lstril@voxuspr.com