YourKey Says Smart Consumers Are Locking Smartphones As Guard Against Data Loss and Identity Theft

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by Chris Johnson August 18, 2009 11:27 PM

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‘Bet Paris Hilton Wishes She Had Used YourKey When Her Phone was Lost'

STAMFORD, Conn.--(BUSINESS WIRE)--Consumers and business people are getting smart by locking their smartphones as they recognize the danger and cost of data loss and identity theft.

Next Access Technologies, LLC, which developed and offers the patented YourKey^TM personalized data security system for smartphones, believes its innovative app can mean "peace of mind when a device is lost or stolen," said COO Jack Loop. "If you're smart, auto-lock lock your smartphone," he said. "I bet Paris Hilton wishes she had used YourKey when her phone was lost!"

Next Access, which recently signed a co-marketing and partnering agreement with LifeLock, Inc., the industry leader in identity theft protection, has also launched www.YourKeyLock.com "a site consumers are invited to visit for up-to-date information on how and why to protect data on smartphones," he said. "Today, locking a smartphone is just as important as locking a car, home or PC."

YourKey a Functional and Fun App

Andrew Seybold (www.AndrewSeybold.com), a well known and influential wireless industry expert and analyst who has worked with Next Access, agrees. His company, which helps people and organizations to be more successful in the evolving world of wireless mobility, recommends locking smartphones and doing so with YourKey.

"Built-in smartphone auto-locks are dull, drab and lifeless," he said recently. "Next Access has rewritten the rules and created a fun and functional sign-on screen app that makes personalization a snap."

YourKey was designed as a dynamic improvement to built-in auto lock apps, allowing users to create PINs from letters, numbers, logos and icons from popular products and brands, and even personalize them with pictures or additional icons of sports teams, movie stars, athletes, colleges, TV shows or movies. Along with protecting stored information, YourKey also delivers special offers and discounts.

The first YourKey release will be for T-Mobile G1 Android-powered phones, with versions for Microsoft® Windows® Mobile 6.5, Blackberry®, Palm®, iPhone® and other phones now in beta testing. Next Access is also in discussions with carriers, mobile handset and computer manufacturers about porting YourKey's security application and advertising interface for use on netbooks, PCs, ATMs and other devices.

About Next Access Technologies, LLC

Next Access Technologies, LLC (www.NextAccessTechnologies.com) was founded by cell industry pioneer and entrepreneur Charles L. Bakes to develop, acquire and bring to market products for smartphones, netbooks, PCs, ATMs and other devices. Its first release of YourKey will be for Google Android-powered smartphones and will allow users to create customized PINs using numbers, letters and images, incorporating advertising images and ads to give users a fun and easy auto-locking and unlocking experience, further securing important data on their phones while providing advertisers with mobile branding impressions.