PITTSBURGH--(BUSINESS WIRE)--Wizzard Media (NYSE Amex: WZE), the world's leading podcast network, announced today the availability of the Tii Podcast iPhone App currently ranked number 58 on the 100 Top Paid Apps list in the Productivity category after only three days in the iTunes App Store.

The new App, priced at $1.99, is the companion App for the Today in iPhone podcast. In addition to providing direct streaming access to the entire back catalog of Today in iPhone podcast episodes, it also offers exclusive bonus content with iPhone Tips, Tricks and Tutorials via audio and video footage.

The Today in iPhone podcast, launched in early 2007, is currently a Featured podcast and ranked 21 in the Technology category in iTunes. Today in iPhone is a weekly show about all things related to the iPhone. With a catalog of 94 highly engaging episodes, Today in iPhone attracts 14,000 people weekly and 65,000 a year who download 1.5M episodes annually.

"Appearing on a Top 100 List increases daily new users in the App Store by an average of 2.3 times," according to a report from Pinch Media. App developers say the key to succeeding on the App Store is to appear on the list of top-ranked Apps that Apple compiles. The most downloaded Apps appear on the first page of the store when someone accesses the site from their iPhone or iPod Touch. "If it appears in the top 100, then everyone will see it," said Vijay Chattha, head of iPhone App marketing firm VSC Consulting. Unlike podcasters, most App developers have no other effective means to promote their App to iTunes users. With a total of 18.3 million audience members and 14 million iTunes users, podcasters on the Wizzard Network have an engaged audience to market their apps in addition to receiving the benefit of the standard App store customers.

"We have always believed in the value of our podcaster's loyal and highly-engaged audience. That has been the foundation of our strategy for brand advertising and Apps. And from that perspective, we are thrilled, but not surprised to see that influence in action once again for the Tii Podcast App," says Laurie Sims, President of Wizzard Media "There is great value in the already engaged and iTunes-centric end-user community. Podcasts are consumed on iPhones and iPod Touch devices by the same people who are active in iTunes and likely to purchase Apps."

"I have always known I had an active and engaged audience and their support of the show, by moving the Tii App into the Top 100 in its category just three days after launch, humbles me, and clearly illustrates what a great audience the Today in iPhone listeners are," says Rob Walch, Host of Today in iPhone.

Wizzard Media is offering customized podcast companion Apps to the 11,600 podcasts on the Wizzard Network as well as other interested top podcasts as a new means to monetize the content they create while offering their audience members an enhanced viewing experience.

About Wizzard Media (a division of Wizzard Software):

Wizzard Media provides publishing and distribution services to podcasters and monetization services for podcasters. Wizzard Media is the industry's leading podcasting network with an unprecedented 1.2 billion download requests in 2008. Podcasts are a means for independent and professional content creators to publish audio and video shows for the world to enjoy over the Internet or on mp3 players, such as the Apple iPod®, iPhone® and the Microsoft Zune®. Podcasting is a relatively new phenomenon, but Wizzard Media collectively broadcasts millions of podcast downloads per day through media aggregators like Apple's iTunes and Microsoft's Zune Marketplace. For more information, please visit www.wizzardsoftware.com/media_v2.php. Wizzard Media is a division of Wizzard Software, a leader in speech technology distribution and development.

Legal Notice

Legal Notice Regarding Forward-Looking Statements: "Forward-looking Statements" as defined in the Private Securities litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. We disclaim any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. There are important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new services and markets for our services, the time and expense involved in such development activities, the level of demand and market acceptance of our services, changes in our business strategies and acts of terror against the United States.

iPod, iPod Touch, iPhone and iTunes are all registered marks or trade names of Apple, Inc. Today in iPhone is not associated with Apple, Inc.

Contacts

Arthur Douglas and Associates
Art Batson, 407-478-1120