SCOTTSDALE, Ariz.--(BUSINESS WIRE)--In-Stat is offering a free copy of the new whitepaper, Analog Mobile TV: The World's Most Widely Available Option for Mobile TV (#IN0904616WHT), which can be downloaded at http://www.instat.com/promos/09/mobiletv.asp.

Mobile TV combines the greatest communications trend in the last 20 years, mobility, with the people's love of TV. Yet, the growth of subscription-based mobile TV subscriptions has not materialized to the levels originally anticipated.

Somewhere between the grand opportunity of mobile TV on every mobile handset and the disappointment of over-hyped expectations sits an alternative to the subscription-based mobile digital offerings that has been gaining momentum. Analog mobile TV utilizes the existing analog free-to-air broadcast signals by placing a tuner in a mobile phone to receive programming, essentially creating analog mobile TV. The phenomenon that found its genesis in China has since spread to other regions of the world, dependent only on the existence of available free-to-air broadcast signals.

Key data points from the whitepaper include the following:

• The worldwide analog free-to-air mobile TV installed base is more than 50 million in 2009 and is on a path to grow to over 300 million in 2013.
• Approximately 2/3 of survey respondents report watching mobile TV for at least 30 minutes on days that they watch.
• Over 1/3 of respondents report using mobile TV as part of commuting.

Get the free whitepaper here: Analog Mobile TV: The World's Most Widely Available Option for Mobile TV

This whitepaper looks at mobile TV delivered to handsets using analog signals, monetized strictly through advertising by the local broadcasters. The whitepaper includes analysis of free-to-air analog mobile TV, including a market forecast, and comparing and contrasting free-to-air analog TV with other delivery methods. In addition, the paper provides insights into analog mobile TV consumption, based on primary data.

About In-Stat

In-Stat's market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology and semiconductor vendors, infrastructure and device manufacturers, service providers and media companies worldwide rely on partnerships with In-Stat's tenured, experienced staff and on our in-depth market intelligence to support critical business, product and technology decisions.

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Contacts

In-Stat
Frank Dickson, VP Mobile Internet
480-483-4467
frank.dickson@reedbusiness.com
Elaine Potter, Marketing Coordinator
480-483-4441
epotter@reedbusiness.com