CAMBRIDGE, Mass.--(BUSINESS WIRE)--Endeca Technologies, Inc., a search applications company, today announced the launch of K&L Wine Merchants' new mobile site, which is powered by Endeca. The new mobile site was developed using Unbound Commerce's new Mobile Presence^TM software product, which Unbound Commerce integrated with the Endeca Information Access Platform. This project leverages Endeca's search and merchandizing technology to give customers access to K&L Wine Merchants' vast product catalog, including wine reviews, tasting notes and wine recommendations using any popular smartphone. K&L Wine Merchants exemplifies how Endeca clients are extending their reach to serve customers anytime and anywhere via the mobile Web, while delivering the rich content and dynamic user experience that customers have grown to expect online.

"Any retailer running Endeca should look closely at Unbound Commerce to deliver their mobile application," said Brian Zucker, vice president of K&L Wine Merchants. "With this launch, our customers can immediately search the K&L Wine Merchants' mobile site from anywhere, to see if we have a particular wine in stock, view tasting notes, and check product ratings. Because we already have Endeca deployed, we were able to leverage our assets and go live with our mobile site in just couple of weeks, without any disruption to our main Web site. By going mobile, we can greatly increase the number of touches we have with our customers - anytime and anywhere they have the need or desire. We saw immediate and enthusiastic customer adoption."

Unbound Commerce used the open application-programming interfaces (APIs) of the Endeca Information Access Platform to connect its Mobile Presence^TM platform to Endeca's search and merchandising technology for online retailers. This new, integrated product is the foundation for K&L Wine Merchants' mobile site. K&L Wine Merchants' product catalog is now readily accessible to any customer using a mobile browser, letting the company take advantage of the speed, scale and simplicity of the Endeca Platform while deepening relationships with on-the-go customers.

"By this coming holiday season, 70 million people in the U.S. will regularly use the mobile Web, according to eMarketer forecasts, and that represents huge growth potential for online retailers," said Keith Lietzke, vice president, marketing and business development for Unbound Commerce. "Working within the limitations of mobile devices, our Mobile Presence for Endeca software delivers advanced mobile search and merchandising features by connecting to the Endeca Platform. We enable Endeca eCommerce customers like K&L Wines to make their product catalogs easily accessible to shoppers using mobile browsers."

"Endeca customers like K&L Wines are realizing the benefits of an Endeca-powered user experience across all channels. Supporting innovative organizations such as Unbound Commerce that leverage the extensibility of our Platform to build rich user experiences on mobile devices is a critical part of our eCommerce product strategy," said John Andrews, vice president, solutions marketing & product management at Endeca. "This launch by K&L Wines is part of a fast-growing trend by retailers to invest in the mobile experience they are delivering to their customers. Endeca will continue to help our customers innovate as we invest in enabling multi-channel user experiences."

For more information on how customers like K&L Wines are deploying Endeca, view our Retail Demo.

Unbound Commerce's Mobile Presence^TM platform supports all the most popular mobile devices and automatically supports new phones as they are released.

About Unbound Commerce

Unbound Commerce represents the vision that mobile devices will transform consumer commerce in the same way that they have transformed phone service. A pioneer in mobile retailing, Unbound helps leading retailers quickly establish their mobile presence using existing web assets, and deepen their engagement with customers through the always on, always connected mobile internet. Using the Mobile Presence software, companies can get up and running in just a few weeks. Visit http://www.UnboundCommerce.com for further information about Unbound Commerce, or contact us at info@UnboundCommerce.com.

Unbound's Mobile Presence is a registered trademark of Unbound Commerce, Inc.

About Endeca

Endeca is a leading provider of search applications. Search applications built on Endeca's technology deliver the clearest visibility into information, driving hundreds of millions of dollars in cost savings and increased revenue for our customers. Powering these solutions is Endeca's Information Access Platform, a major enterprise search innovation based on a fundamentally new architecture for building high-ROI applications that let users access any data from anywhere any way they need it. With this improved information visibility, customers make better choices, and employees better decisions. More than 250 million end users around the world access information through Endeca solutions, which are in use at more than 600 leading organizations including: ABN AMRO, Boeing, Cox Newspapers, the U.S. Defense Intelligence Agency, Dell, Ford Motor Company, Hyatt, IBM, John Deere, the Library of Congress, Texas Instruments, and Walmart.com.

Headquartered in Cambridge, Mass., Endeca has operations in North America, Europe, and Asia. For more information: endeca.com or info@endeca.com.

Contacts

Endeca Technologies, Inc.
Alison Durant, + 617-674-6335
Director, Corporate Marketing & Communications
adurant@endeca.com

At A Glance