Tool Allows Expecting Moms (and Dads) to Keep track of Their Babies' Development Week by Week

BROOKLYN, N.Y.--(BUSINESS WIRE)--WhatToExpect.com, the exclusive home of Heidi Murkoff's What To Expect When You're Expecting, today announced the official launch of the What to Expect Pregnancy Tracker mobile app for the iPhone. The free app gives expectant moms (and dads) round-the-clock, at-their-fingertips access to America's best-loved and bestselling pregnancy brand, What to Expect, so that they can track their baby's amazing development - and their own fast changing and growing bodies - every day, no matter where they are.

In its beta release, the Pregnancy Tracker became an instant hit and is already the most popular pregnancy app available for the iPhone. The app has also become an attractive new marketing channel to reach prospective new parents.

What to Expect's Pregnancy Tracker iPhone app is loaded with invaluable (and fun) interactive features that let parents-to-be follow their pregnancies week by incredible week. Moms (and dads) can calculate and count down to that momentous due date, and keep up with their baby's astonishing rate of growth (as it works its way through the produce aisle -- from raspberry-size at week eight, to plum-size at week 12, to watermelon at term). They also get Heidi's weekly updates on what baby's up to development wise (week 18, twisting and rolling, week 26, opening his eyes), weekly illustrations of their growing fetus, and the opportunity to upload photos of their burgeoning bellies and turn the photos into slide shows to share with their families and friends. For additional information visit www.whattoexpect.com/iphone.

"If you're expecting these days, you're probably busier than ever - between work, those doctor's appointments, that layette shopping, and more. Yet you still want to keep every possible pregnancy resource at your fingertips - and keep track of and share every moment of life's most incredible experience. Now you can!" explains Heidi Murkoff.

"Heidi's What to Expect brand, which includes the bestselling series of pregnancy and parenting books and a phenomenally successful Web site, is the best-loved and most trusted resource for parents-to-be worldwide - providing the reassuring, empathetic, and accurate information that they crave," says Ben Wolin, CEO, co-founder of Waterfront Media, and new dad. "The What to Expect Pregnancy Tracker iPhone app gives expecting moms and dads the ability to access that invaluable information - along with a variety of innovative, interactive, and personalized tools - wherever they are.

WhatToExpect.com has also launched the Baby Name Finder app for the iPhone. The application includes over 15,000 baby names which can be searched by gender, alphabetically and by origin. It also contains the top baby names for each year from 1950 - 2008 and the origin and meaning of the names included. What to Expect's Baby Name Finder application can be found along with the Pregnancy Tracker application at www.whattoexpect.com/iphone.

About WhatToExpect.com, What To Expect® series of pregnancy and parenting books

WhatToExpect.com, is the online companion to the bestselling series of What to Expect® books by Heidi Murkoff and one of the fastest growing parenting and pregnancy sites with 1.5 million unique users per month according to comScore Media Metrix. The site is published by Everyday Health, which is operated by Waterfront Media. For more information, please visit www.WhatToExpect.com.

Heidi Murkoff's What To Expect® series of pregnancy and parenting books, published by Workman Publishing Company, has helped guide close to 40 million families from preconception through pregnancy to the toddler years and beyond. According to USA Today, her iconic pregnancy guide, What to Expect When You're Expecting -- known as the "Bible" to moms across the world -- is bought by 93 percent of all expecting mothers who buy a book.

Contacts

Media:
Edelman
Sam Johnston, 212-819-4863
Sam.Johnston@edelman.com