Illume Software Releases iZUP Just in Time for Holidays, Simple Mobile Solution to Make the Roads Safer for Everyone in New Year

CONCORD, Mass.--(BUSINESS WIRE)--Illume Software, a developer of location-powered lifestyle and enterprise solutions, is pleased to announce the release of its flagship product, iZUP^TM, the only mobile application that effectively eliminates all cell phone related distractions for drivers. Available just in time to help Americans break the deadly habit of texting and driving in 2010, iZUP provides a simple solution to cell phone distractions and an easy way for drivers to make and keep this year's most important New Year's resolution.

Easy to download at www.getizup.com, iZUP waits quietly in the background and automatically launches when it detects that a phone is in a vehicle traveling over five miles per hour. While driving, incoming calls are sent to voice mail and text messages are held until the vehicle stops and a driver can read and respond to them safely. iZUP also prevents outgoing communication while driving, yet always allows emergency calls to 9-1-1 and authorized numbers, such as a parent's cell phone.

For a limited time, Illume is offering a 30-day free trial of iZUP for those who sign up for the $4.95-a-month service. Annual subscription and family plans are also available at discounted, promotional rates.

"While most Americans are aware of the very real dangers of texting and driving, the habit of cell phone use while driving is a pervasive and difficult behavior to change," said Illume CEO Matthew Growney. "We believe that a technology solution combined with legislation will ultimately be necessary to stop the widespread practice of texting and driving. iZUP provides drivers with an important safeguard that will, ultimately, be as routine as seat belt usage."

For parents of teen drivers, businesses and anyone else on the roadways, iZUP offers a comprehensive, responsible solution to what has become a growing, global problem. iZUP is available now on a variety of Blackberry, Windows Mobile and Android handsets. To learn more and download iZUP now, please visit: www.getizup.com.

About Illume Software

With headquarters in the Boston area, Illume Software is led by experienced mobile telecom, internet and media veterans and boasts an advisory board of prominent business, political, financial and technology leaders.

Today, Illume is working on mobile solutions to real lifestyle problems. iZUP, a responsible solution to cell phone-related distracted driving, is the first of many products.

Contacts

PAN Communications
Carrie Callahan, 978-474-1900
iZUP@pancomm.com