2010 International CES

LAS VEGAS--(BUSINESS WIRE)--Phone Halo, a mobile device application company specializing in products that converge the physical world with mobile devices, announces the launch of Phone Halo Protect at the 2010 International Consumer Electronics Show (CES) in Las Vegas (booth #35117, South Hall 4).

"Using smart phones to converge with the physical world is a relatively new concept that Phone Halo believes is the future of mobile applications."

"Phone Halo Protect works by attaching small Bluetooth enabled devices to keys, briefcases, purses and other valuables which communicate with software running on your smart phone," explains Phone Halo CEO Jacques Habra. "The average cost of smart phone replacement is $300.00 not including the time and hassle. The price of the product is only $70.00. When you consider the cost of replacement for a phone and/or a wallet, we believe we are at a very reasonable price point," continued Habra. "Using smart phones to converge with the physical world is a relatively new concept that Phone Halo believes is the future of mobile applications."

There are dozens of expensive gadgets launched at CES each year. Many are entertainment or luxury items, but Phone Halo aims to provide instant value for a common, everyday problem.

"We figure that hundreds of hours are spent each day by people trying to locate misplaced items, why not prevent loss and misplacement," says Chris Herbert, CIO of Phone Halo. While a handful of other products provide tracking solutions; Phone Halo is the only product that both prevents loss and provides functionality to track products should the system fail. Herbert explains, "It's truly a complete solution that we believe will save valuable time and mitigate expensive replacement costs. Anytime you launch a company at CES, it's a rewarding experience, but knowing this product will make an immediate difference in people's lives is all the more exciting," Herbert says.

To learn more, please visit www.phonehalo.com and for investor relations, please visit www.noospheric.com

Phone Halo was founded in 2008 through the University of California, Santa Barbara's Technology Management Program by Herbert and two fellow engineers. In 2009, the founders partnered with Habra to help bring the company to market.

About Phone Halo, LLC

Phone Halo develops products that converge the physical world and mobile devices.