2010 International CES

CHICAGO--(BUSINESS WIRE)--NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, is showcasing a broad scope of innovative mapping solutions at the 2010 International Consumer Electronics Show (CES) in Las Vegas (booth #36226, South Hall). The exhibit features NAVTEQ products and services as well as customer demonstrations from leading third-party companies that showcase the evolution of the end-user experience for today's sophisticated consumer.

A first look at the NAVTEQ field collection vehicle which integrates the new NAVTEQ True^TM technology will be on display for attendees to experience the most advanced mobile mapping technology. NAVTEQ True represents a new era in data collection and processing; the combination of NAVTEQ's proprietary LIDAR architecture, panoramic and high resolution cameras, as well as GPS and IMU positioning technologies makes it possible to superimpose both imagery and 3D data points together to create a more highly detailed digital representation. It also provides a critical platform to move digital maps from 2D to 3D representation.

NAVTEQ's robust suite of visual content and innovative product offerings will be on display, featuring its newly launched Enhanced 3D City models^TM, NAVTEQ Discover Cities^TM, Green Streets^TM, ADAS content, Traffic^TM and LocationPoint Advertising^TM.

Attendees will also experience, first-hand, the premier location and navigation-based solutions powered by the NAVTEQ portfolio in "NAVTEQ Connect". "NAVTEQ Connect" showcases key industry collaborators, such as Magneti Marelli, Navigon and Nokia, to highlight some of the most advanced navigation capabilities on the market, and underlines NAVTEQ's unique strength in enabling a broad range of navigation applications with an open and flexible portfolio of products, services and solutions.

As an industry leader, NAVTEQ's focus at the International CES 2010 is to demonstrate the continuing advancements in navigation and location solutions, its integral role in driving these innovations, and ultimately how NAVTEQ is helping its customers to meet the sophisticated needs of the end-users' experience.