SANTA MONICA, Calif.--(BUSINESS WIRE)--The FreeAppADay initiative backed by ICS Mobile and Openfeint recorded its highest App Store ranking yet by propelling iPhone app Reign of Swords to the 60th spot of the entire App Store in less than 24 hours while generating hundreds of thousands of downloads in the process.

"We were already very satisfied with our first two games Rope'n'Fly and Zombie Pizza which both went deep in the top 100 of the game section"

"We were already very satisfied with our first two games Rope'n'Fly and Zombie Pizza which both went deep in the top 100 of the game section," says Joe Bayen, CEO at ICS Mobile and founder of www.FreeAppADay.com. "But what we were able to accomplish with Reign of Swords went beyond our own expectations."

The results clearly establishes FreeAppADay.com as a powerful launch pad for undiscovered iPhone app gems as well as old but great apps which need to be re-introduced to an ever growing iPhone base. The initiative also appears to be particularly well suited for developers angling the In-app or Freemium business model approach.

The FreeAppADay initiative also recently established some ground rules for application submission which are now available in the info section of the website. The set of rules are designed to select the finest iPhone applications which will be introduced to the rapidly growing FreeAppADay social networking base.

Today's Free Premium game at FreeAppADay.com is Top Arcade Game "Kryzer."

About FreeAppaDay.com

FreeAppaDay.com is a unique iPhone application website built to facilitate application discovery as well as offer a centralized location for iPhone application enthusiasts and developers of high quality applications.