iPhone and Microsoft Phone App for Macworld^TM Trade show Highlights Company's Key Service Offering

SAN FRANCISCO--(BUSINESS WIRE)--ReadyPath, Inc., a new map services company, has developed a walking map for MacWorld 2010 for use with the iPhone. Due to the leading edge viewer technology developed exclusively by ReadyPath, attendees can roam the show floor using the maps to navigate without worrying about maintaining web connectivity. The new smart phone application downloads the maps and directories into phone memory, making it possible to use a map anytime without having to be online continuously.

"The attendees of MacWorld expect to see the latest innovations in mobile technology and applications"

"The attendees of MacWorld expect to see the latest innovations in mobile technology and applications," said Jim Hebert, CEO of ReadyPath. "ReadyPath demonstrates how smart phone technology can enhance the experience of large venue events and conferences. We're so sure people will like it, tweet this offer to two of your friends and you will be entered into a drawing to win a free pass to MacWorld."

To enter the contest, users can follow ReadyPath on www.twitter.com/readypath.

ReadyPath has developed the first iPhone application for walking maps for in-building use. iPhone users can try out the map application by picking it up at iTunes®. Microsoft® Smart Phone users can pick up the application at Microsoft® Marketplace.

Maps are easy to pan and zoom. They give both the perspective and detail needed to quickly find show locations. Another new feature to mobile maps is the ability to see a number of companies in the directory to create an efficient show tour.

ReadyPath directory/maps can include a single sponsor splash page much like the cover image on a paper map. Unlike previous trade show text services, users are only sent the directory maps they request and do not need to register online or give their personal cell phone number.

ReadyPath developed its smart phone map service to improve the trade show experience for attendees, show management and exhibitors alike. Attendees can better manage their time, exhibitors can improve the quality of their traffic, and show management has an exciting new tool to aid show promotion.

About ReadyPath Inc.

ReadyPath, a privately held company, was founded in 2007. The company's mission is to be the premiere venue mobile maps provider for all large venue locations. Its goal is to support the first "Green Alternative" to paper walking maps, giving customers what they want - real-time information in an accessible and convenient mobile application. For more information on venues supported by ReadyPath, visit www.readypath.com.