Mobile World Congress 2010

BARCELONA, Spain--(BUSINESS WIRE)--GSMA Mobile World Congress -- Advancing its position as the industry leader in mobile publishing, Handmark® today announced a partnership to launch a new mobile application across all major smartphone platforms with the London Evening Standard, one of the most widely read newspapers in London and the southeast of England.

"The London Evening Standard has proven its leadership as one of the most trusted, widely read newspapers by Londoners with a fresh, forward-looking approach"

The London Evening Standard mobile application, planned to launch later this month, will deliver the most desired content from the newspaper in a simple, easy-to-navigate format. Unlike other enhanced mobile websites, content within the London Evening Standard mobile application will be refreshed automatically and available for offline reading.

The application will integrate social networking capabilities to share articles via Facebook, Twitter, and del.icio.us. A customizable "My Feeds" tab will also enables users to access their own preferred news and feature stories.

"Our goal is to deliver our readers a quality extension to their reading experience when they don't have immediate access to the paper or the London Evening Standard website," said Tim Smith, London Evening Standard General Manager Digital. "Handmark has not only helped us to build a fantastic mobile application, but they have been a key partner in outlining a long-term mobile strategy for keeping our mobile customers engaged and informed on the go."

Handmark specializes in creating the next great customer experience and revenue source for publishers and media brands with the industry's only full-service mobile application solution. The London Evening Standard leverages the power of the unique Handmark Mobile Publishing Platform to launch its application across the widest range of mobile devices, including iPhone, Nokia (S60 5^th edition), BlackBerry, Android, Windows Mobile smartphones and others.

"The London Evening Standard has proven its leadership as one of the most trusted, widely read newspapers by Londoners with a fresh, forward-looking approach," said Paul Reddick, Handmark CEO. "We are excited to support the next revolution of reading for their customers, making their content more relevant and more accessible than ever before."

To see a demo of the London Evening Standard mobile application, visit the Handmark booth (#7E47) in Hall 7 - App Planet at Mobile World Congress, or for more information about the Handmark Mobile Publishing Platform visit, www.handmarkmobileapps.com.

About Handmark

Handmark is the leading developer and distributor of mobile applications and services, specializing in mobile solutions for publishers and media companies. Handmark is the only company to support development across all major mobile platforms, as well as distribution, monetization and on-going innovation for its partners. Handmark has proven its leadership in delivering fun, engaging, valuable experiences for mobile customers over the last 10 years. For more information, visit www.handmark.com.

About London Evening Standard

The London Evening Standard is a quality daily newspaper, published in tabloid format in London, England. It is the regional evening paper for London and the southeast of England, with coverage of national and international news and a strong emphasis on City of London finance. standard.co.uk