CTIA Wireless 2010

WASHINGTON--(BUSINESS WIRE)--At this year's International CTIA WIRELESS 2010^® tradeshow and conference, attendees from around the world will view products and services from more than 1,000 exhibitors that are driving the mobile decade. This year's event will showcase the fastest-growing areas of the wireless ecosystem - including apps, retail, mobile health and smart energy - on the show floor, in conference sessions and in specialized industry and country pavilions. International CTIA WIRELESS will take place March 23-25 at the Las Vegas Convention Center. Partner events will begin Monday, March 22.

"This year, mobile applications - for the consumer and the enterprise - are going to be making news and driving discussion"

"This year, mobile applications - for the consumer and the enterprise - are going to be making news and driving discussion," said Robert Mesirow, vice president and show director for CTIA. "We'll see innovative uses of wireless technology for business and personal life, and a range of new devices. We are gearing up for a high level of activity at this year's show, which is indicative of the mobile industry's potential for continued growth."

Exhibit Highlights

This year, CTIA will turn the North Hall of the Las Vegas Convention Center into "Innovation Hall," highlighting the hottest new developments influencing mobile life. Apps World, a new addition to the show floor, will host companies demonstrating the newest mobile content and platforms, social networking and application delivery solutions, along with learning centers that will foster education within the developer community. Several exhibitors-including Samsung, BlackBerry, GetJar, Infosys, Lucid Communications, Mobile Monday, Motorola, NAVTEQ, Open Mobile Solutions, Opera, Oracle Embedded, Palm and Wireless Industry Partnership-have expanded their presence beyond traditional booths into Apps World, where they will offer customized experiences for developers. In addition, CTIA has organized a variety of learning opportunities to appeal to and foster innovation among the developer community. Visit: http://www.ctiawireless.com/events/apps.cfm

With more than 20 percent of the show's attendees coming from the retail space, the Retail Zone, located in the North Hall, will feature a full range of products and services geared toward making the retail ecosystem more profitable and efficient-including mobile CE, POS solutions, product display innovations, refurbishers and re-sellers. The Accessories Pavilion will house manufacturers and distributors. Visit: http://www.ctiawireless.com/events/retail.cfm

The Emerging Technology Zone will give attendees a glimpse into the future of mobility spanning vertical markets and includes the Wireless Health and Smarter Planet pavilions. This area will also feature Launch Pad-a pavilion dedicated to giving start-up companies an opportunity to demonstrate their ideas-and the CTIA Emerging Technology Awards showcase, highlighting the mobile products and services entered to win honors in the areas of consumer electronics, mobile applications, luxury mobile, enterprise and vertical markets, green solutions and network infrastructure. Visit: http://www.ctiawireless.com/events/event_details.cfm?calID=1000#ETZ

Keynotes

The keynote stage will provide a platform for global carriers and thought leaders who will provide attendees with new perspectives on the future of the wireless industry. On Tuesday, March 23, the keynote stage will feature 2010 CTIA Chairman Ralph de la Vega, president and CEO of AT&T Mobility and Consumer Markets; Randall Stephenson, chairman, CEO and president of AT&T Inc; Iñaki Urdangarín, chairman of Telefónica Internacional, USA Inc.; and J.K. Shin, president, Mobile Communications Business, Samsung Electronics Co., Ltd.

On Wednesday, March 24, CTIA president and CEO Steve Largent will host two fireside chats with industry leaders Dan Hesse, CEO of Sprint Nextel and Bill Morrow, CEO of Clearwire. In addition, John Stanton, chairman of Trilogy International Partners; René Obermann, CEO of Deutsche Telekom AG; and Padmasree Warrior, CTO of Cisco, will discuss the evolution of the mobile market and the innovations that will drive new growth.

On Thursday, March 25, CNBC anchor Michelle Caruso-Cabrera will moderate a keynote roundtable featuring Academy Award-Winning Director James Cameron, U.S. Chief Technology Officer Aneesh Chopra and Twitter Co-Founder Biz Stone. The panel will discuss the transformative power of wireless and its continued impact on business, media and the economy. For a full keynote lineup, visit: http://www.ctiawireless.com/events/event_details.cfm?calID=992

Educational Sessions

This year's event will feature four conference tracks: Opportunities for Monetizing Mobile; Applications Driving Mobile Innovation & Partnerships; Next-Gen Networks and Devices; and U.S. State and Federal Policy. For a complete list of International CTIA WIRELESS educational sessions and a daily schedule visit: http://www.ctiawireless.com/info/sessions.cfm

In addition to the CTIA educational sessions, the show will host 31 partner conferences and seminars. From mHealth and mobile marketing to 4G and mobile payments, attendees will have the opportunity to hear from the leading industry experts on range of topics. For a complete list of partner events that begin on Monday, March 22, visit: http://www.ctiawireless.com/info/pcs.cfm

Note to journalists and analysts - register for the show online at: www.ctiashow.com/pressreg Pre-registration closes on March 20.

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About CTIA Shows

Celebrating 25 years as the premier global mobile marketplace, International CTIA WIRELESS 2010^® brings together all industries advanced by wireless technology for three days of intense business, learning and networking in Las Vegas, March 23-25. International CTIA WIRELESS IT&E 2010 takes place in San Francisco, October 6-8. Visit www.ctiashow.com.

CTIA-The Wireless Association^® is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and produces the industry's leading tradeshows. CTIA was founded in 1984 and is based in Washington, D.C. Visit www.ctia.org.