CTIA Wireless 2010

LOS ANGELES--(BUSINESS WIRE)--To end an era when 1 in 4 mobile phones is either lost or stolen each year, the iTag company today officially unveiled its innovative new mobile Lost and Found application and services. With immediate support of Android handsets, iTag additionally announced that it will offer FREE Premium lifetime service for the first 10,000 people to register at iTag.com.

"I am you. Three years ago, I lost my phone. I never recovered it. I still wonder if my private texts were read by others, and if someone planned to cobble together old passwords, credit cards and account numbers from the device to try and steal my identity"

iTag is a FREE service that gives mobile phone owners the ability to locate and protect lost or stolen phones. From iTag's safe and secure website, owners can literally view the location of their phone on a map. Consumers can also make their phone ring from iTag.com, even if it is set to silent or vibrate. As an added precaution against thieves, if someone switches the phone's SIM card, an alert is sent and the owner can view the new number to give it to the authorities.

Other features available at iTag.com include:

• Locking the keys so no one can use the device
• Backing up and restoring the phone's address book
• Ensuring security of private and confidential information by permanently deleting all the phone's data
• Sending a message to a friend that is closest to a lost phone, allowing them to help retrieve it
• Permission based mobile social networking features allows a consumer to see the location of friends and family

"I am you. Three years ago, I lost my phone. I never recovered it. I still wonder if my private texts were read by others, and if someone planned to cobble together old passwords, credit cards and account numbers from the device to try and steal my identity," said Lance Parker, CEO and founder of iTag. "Today's mobile phones are indeed the new computers in our pockets. While this means incredible power to surf, communicate, store, play and produce on the go, it also means many of us now walk around with an astounding amount of critical personal and business data just ripe for loss. I founded iTag to protect and connect people, ensuring the security of their personal and professional data as well as their valuable mobile devices."

Already making waves within the industry iTag has been selected as a CTIA Emerging Technology (E-Tech) Awards finalists in the Mobile Applications - Entertainment/Social Networking category. E-Tech Award winners will be announced on Wednesday, March 24 at 2:00 p.m. Vote today at www.ctiashow.com/awards and help make iTag CTIA's "Best Online Pick."

iTag's Lost and Found service is available now for all Android powered phones. Visit www.iTag.com to enable immediate protection today. Become one of the first 10,000 registered and receive iTag protection and social networking Premium Features FREE for life.

About iTag

The iTag company is committed to protecting consumers, their friends, family and of course their private information. iTag accomplishes this through a unique mobile application that allows owners to locate, protect and recover mobile devices and their valuable information. The company will be distributing its application and services from iTag.com directly to consumers, and through mobile handset manufactures and carriers.